東洋経済オンライン
Business Profile
Core Value Proposition
[東洋経済オンライン] provides essential business and economic news, career/education information, and member-exclusive insights for business professionals in Japan.
Target Customer
Business professionals, executives, job seekers, and students seeking reputable business/economy news, analysis, and career content in Japan.
Key Differentiator
Japan’s largest business news site with broad, multi-topic coverage (business, economy, markets, careers, education, lifestyle) and a model that includes member-exclusive articles and special feature series.
Implementation Timeline
Not explicitly stated; content is published and updated regularly with new features and member articles available upon registration/login.
Pain Points
- 1Need for timely, reliable business and economic information to inform decisions
- 2Access to deeper, exclusive analysis and expert perspectives beyond free content
- 3Desire for curated insights, rankings, and in-depth features on industries and companies
Key Features
- 1Extensive news coverage across business, economy, markets, and career/education
- 2Member-exclusive content and paid membership options
- 3Serialized features and special reports (連載・特集) including large in-depth pieces
- 4Ranking/アクセスランキング and トレンドライブラリー sections
- 5Video content and manga for varied formats
- 6Sponsored/partner content and collaboration features (e.g., 「お客様の『経営会計』を支える」などの事例紹介)
Target Customer Industries
Client Results
- 1Access to timely business and economic news and expert analysis
- 2Exclusive member articles and deeper insights through paid plans
- 3Curated features and rankings that aid strategic decision-making
Competitive Advantages
- 1Largest Japanese business news site with broad coverage
- 2Combination of general news, exclusive member content, and in-depth features
- 3Strong emphasis on interviews, case-style features, and ranked content
Key Benefits
Case Studies & Success Stories
特集: 新章NTT NTTのグループ大規模再編が最終章を迎えた
特集で、NTTグループの大規模再編がどのように変わり、今後どんな会社を目指すのかを掘り下げ、キーパーソンへのインタビューや徹底取材を通じて行方を解剖。
オリエンタルランド『売上高1兆円』目標の成否
東京ディズニーリゾートを運営するオリエンタルランドの長期目標の現実味を探る特集。達成に向けた課題を検証。
ヤマダ池袋店大改装！ヨドバシ進出に全面対抗
小売・店舗競争の動向を取り上げ、改装と競争戦略の背景を解説。
Additional Product Information
Product Description
日本最大級のビジネスニュースサイト。ビジネス・経済ニュース、就職情報、連載・特集、会員限定記事、ランキング、特集動画などを提供。
Target Market
企業の意思決定者、ビジネスパーソン、就職活動中の学生、経済ニュースを深掘りしたい読者
Unique Value Proposition
日本最大級のビジネスニュースプラットフォームとして、一般記事と会員限定記事の組み合わせ、特集・連載・ランキングによる深掘りを提供。
Technical Requirements
ウェブブラウザ、会員限定コンテンツにはログインが必要
Pricing Model
無料プランと有料会員プランを提供（有料会員限定記事あり）
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