博客來
Business Profile
Core Value Proposition
博客來 provides a one-stop online shopping platform with millions of books and lifestyle goods, offering fast配送, coupons, and member-exclusive discounts, plus 7-ELEVEN pickup for quicker service.
Target Customer
General consumers in Taiwan buying books, e-books, stationery, 3C, home goods, and more; also enterprise customers via corporate procurement (企業採購).
Key Differentiator
Offers 7-ELEVEN pickup, a mobile app experience, loyalty points (OPENPOINT), digital coupons (E-Coupon), account/personnel management, and a broad catalog spanning books, media, tickets, and digital services.
Implementation Timeline
未提供具體實施時間，但強調快速配送與多種數位與實體服務的即時可用性。
Pain Points
- 1Need a single platform to access a wide range of books and lifestyle products.
- 2Desire for faster delivery and convenient pickup options.
- 3Managing loyalty rewards, coupons, and digital goods within one ecosystem.
Key Features
- 1Millions of items across books, lifestyle goods, 3C, home, etc.
- 2Fast配送 and 7-ELEVEN pickup service
- 3Membership discounts and OPENPOINT loyalty integration
- 4E-Coupon,購物金, and account/balance management
- 5Digital services including electronic tickets,電子書/下載序號區, and digital photo printing services
- 6APP with barcode scanning/search from images and封面 search, and multi-language support
Target Customer Industries
Client Results
- 1Faster and convenient shopping experience with a single platform for books and lifestyle items.
- 2Access to discounts, loyalty points, and digital goods management.
- 3Enhanced convenience via mobile app features and barcode scanning for quick searches.
Competitive Advantages
- 1One-stop shop for books and lifestyle products
- 27-ELEVEN pickup for faster service
- 3Loyalty and coupons (OPENPOINT, E-Coupon) integrated into shopping
- 4Mobile app features and digital goods management
- 5Rich catalog including physical books, eBooks, tickets, and digital services
Key Benefits
Additional Product Information
Product Description
博客來是台灣的線上書店與多元商品購物平台，提供百萬本書籍、生活用品等商品，並以快速配送、會員優惠與多元數位服務著稱，同時提供7-ELEVEN取貨等便捷服務。
Target Market
台灣的一般消費者與企業採購客戶（企業採購/公司購買需求者）。
Unique Value Proposition
提供一站式購物體驗，結合實體與數位商品、快速配送與多元取貨選項，以及豐富的會員獎勵與數位服務，滿足個人與企業客戶的多元需求。
Technical Requirements
Web 與移動應用（博客來APP）支援；具備條碼掃描與照片搜尋等功能，並提供多語言介面選項。
Pricing Model
透過優惠券、購物金、OPENPOINT 點數及會員專屬優惠進行定價與折扣，未列出固定訂價模式。
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