החומוס של נוני
Business Profile
Core Value Proposition
החומוס של נוני provides fresh, homemade hummus made with high-quality ingredients, ground on site, and served hot and fresh, without preservatives.
Target Customer
{"Local residents of Rehovot and surrounding areas seeking fresh, preservative-free hummus","Customers looking for dine-in or takeout options"}
Key Differentiator
{"In-house grinding and daily preparation of fresh hummus","No preservatives","Wide variety of hummus-based offerings and add-ons","Founder's story and brand identity tied to 'נוני' name"}
Implementation Timeline
Immediate value upon ordering/purchase
Pain Points
- 1Desire for fresh, preservative-free hummus with authentic homemade taste
- 2Need for convenient ordering and takeout options (WhatsApp ordering)
- 3Interest in a diverse range of hummus-based dishes and sides
Key Features
- 1Fresh, house-ground hummus prepared daily
- 2Multiple hummus variations (e.g., plain with olive oil and spices, with whole chickpeas, with beans, tahini-based, etc.)
- 3Dishes like masabha, shakshuka, mushrooms, salads, and falafel add-ons
- 4Includes two pita breads with orders
- 5Takeaway and WhatsApp ordering available
Target Customer Industries
Competitive Advantages
- 1Fresh daily preparation and in-house grinding
- 2No preservatives
- 3Wide menu of hummus-based options and sides
- 4Convenient ordering via WhatsApp
Key Benefits
Additional Product Information
Product Description
חומוס ביתי, טחינה וגרגרי חומוס מתובל בשמן זית, כמון, פפריקה ופטרוזיליה; המנה מגיעה עם 2 פיתות. כולל מגוון תוספות כמו מסבחה, שקשוקה, פטריות, סלטים, פלאפל ועוד.
Target Market
לקוחות מקומיים ברחובות והסביבה המעוניינים בחומוס טרי, ללא חומרים משמרים, עם אפשרות אכילה במקום או לקחת הביתה
Unique Value Proposition
החומוס של נוני מציע חומוס טרי שנטחן במקום, ללא חומרים משמרים, בהכנת יום-יום, עם מגוון מנות ופתרונות להזמנה דרך ווצאפ
Pricing Model
מחירים לד items בתפריט: חומוס רגיל/גרגירים/פול/טחינה – 36 ₪ כל אחד; קינוחים 13 ₪; משקאות משתנים בין 11–12 ₪; פלאפל 31 ₪; תוספות (ביצה קשה, פיתה, צ'יפס) – 4–24 ₪; מנות נוספות לפי רשימת המוצרים
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