ΠΠ·Π΄Π°ΡΠ΅Π»ΡΡΡΠ²ΠΎ ΠΠΠ€
Business Profile
Core Value Proposition
ΠΠ·Π΄Π°ΡΠ΅Π»ΡΡΡΠ²ΠΎ ΠΠΠ€ provides a wide range of Russian-language books across business, marketing, management, sales, self-development, time-management, copywriting and more, in print, digital, and audio formats, plus courses and webinars for corporate clients.
Target Customer
General readers and professionals seeking business, psychology, and self-development titles; parents and children seeking educational and children's books; corporate clients interested in books for training, corporate gifts, and company courses.
Key Differentiator
Extensive multi-genre catalog (5500+ titles) available in print, digital, and audio formats; dedicated business-focused offerings (Π΄Π»Ρ Π±ΠΈΠ·Π½Π΅ΡΠ°, corporate gifts, courses for companies); active engagement through newsletters, blogs, and events; nationwide shipping to 300+ Russian cities.
Implementation Timeline
Not specified in the content
Pain Points
- 1Difficulty finding high-quality Russian-language books on business, psychology, and self-development in one place.
- 2Need for flexible formats (print, e-book, audio) and reliable delivery across many cities.
- 3Demand for corporate training resources and gifts (courses for companies, corporate gift options).
Key Features
- 1Catalog of 5500+ titles across categories (business, psychology, culture, fiction, children's books, etc.).
- 2New releases and bestsellers page with frequent updates (e.g., 72 new books released in SepβOct).
- 3Print, electronic, and audio formats available for purchases.
- 4Courses and webinars for businesses/companies; corporate training offerings.
- 5Corporate gifts program and subscription/newsletter for new titles.
Target Customer Industries
Competitive Advantages
- 1Very large, diverse catalog covering business, self-development, psychology, literature, and children's books.
- 2Flexible formats (print, e-book, audio) and multi-channel content (books, courses, blogs, newsletters).
- 3Corporate-focused offerings (Π΄Π»Ρ Π±ΠΈΠ·Π½Π΅ΡΠ°, ΠΊΠΎΡΠΏΠΎΡΠ°ΡΠΈΠ²Π½ΡΠ΅ ΠΏΠΎΠ΄Π°ΡΠΊΠΈ, ΠΊΡΡΡΡ Π΄Π»Ρ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΉ) and broad domestic shipping coverage.
- 4Active promotion of new releases and pre-orders, with frequent updates to the catalog.
Key Benefits
Additional Product Information
Product Description
ΠΠ·Π΄Π°ΡΠ΅Π»ΡΡΡΠ²ΠΎ ΠΠΠ€ Π²ΡΠΏΡΡΠΊΠ°Π΅Ρ Π±ΡΠΌΠ°ΠΆΠ½ΡΠ΅ ΠΈ ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΠ΅ ΠΊΠ½ΠΈΠ³ΠΈ ΠΏΠΎ Π±ΠΈΠ·Π½Π΅ΡΡ, ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Ρ, ΠΌΠ΅Π½Π΅Π΄ΠΆΠΌΠ΅Π½ΡΡ, ΠΏΡΠΎΠ΄Π°ΠΆΠ°ΠΌ, ΡΠ°ΠΌΠΎΡΠ°Π·Π²ΠΈΡΠΈΡ, ΡΠ°ΠΉΠΌ-ΠΌΠ΅Π½Π΅Π΄ΠΆΠΌΠ΅Π½ΡΡ, ΠΊΠΎΠΏΠΈΡΠ°ΠΉΡΠΈΠ½Π³Ρ ΠΈ Π΄Ρ.; ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅Ρ ΠΊΡΡΡΡ ΠΈ Π²Π΅Π±ΠΈΠ½Π°ΡΡ Π΄Π»Ρ Π±ΠΈΠ·Π½Π΅ΡΠ°; ΠΏΡΠ΅Π΄ΠΎΡΡΠ°Π²Π»ΡΠ΅Ρ ΠΊΠΎΡΠΏΠΎΡΠ°ΡΠΈΠ²Π½ΡΠ΅ ΠΏΠΎΠ΄Π°ΡΠΊΠΈ ΠΈ Π΄ΠΎΡΡΡΠΏ ΠΊ ΠΎΠ½Π»Π°ΠΉΠ½-ΠΊΡΡΡΠ°ΠΌ Π΄Π»Ρ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΉ.
Target Market
ΠΡΠ΄ΠΈ, ΠΈΡΡΡΠΈΠ΅ ΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°ΡΠ΅Π»ΡΠ½ΡΠ΅ ΠΈ ΡΠ°Π·Π²ΠΈΠ²Π°ΡΡΠΈΠ΅ ΠΊΠ½ΠΈΠ³ΠΈ Π΄Π»Ρ Π»ΠΈΡΠ½ΠΎΠ³ΠΎ ΠΈ ΠΏΡΠΎΡΠ΅ΡΡΠΈΠΎΠ½Π°Π»ΡΠ½ΠΎΠ³ΠΎ ΡΠΎΡΡΠ°; ΡΠ΅ΠΌΡΠΈ ΠΈ Π΄Π΅ΡΠΈ, ΠΈΡΡΡΠΈΠ΅ ΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°ΡΠ΅Π»ΡΠ½ΡΠ΅ ΠΊΠ½ΠΈΠ³ΠΈ; ΠΊΠΎΡΠΏΠΎΡΠ°ΡΠΈΠ²Π½ΡΠ΅ ΠΊΠ»ΠΈΠ΅Π½ΡΡ, Π½ΡΠΆΠ΄Π°ΡΡΠΈΠ΅ΡΡ Π² ΠΏΠΎΠ΄Π°ΡΠΊΠ°Ρ ΠΈ ΠΎΠ±ΡΡΠ΅Π½ΠΈΠΈ ΡΠΎΡΡΡΠ΄Π½ΠΈΠΊΠΎΠ².
Unique Value Proposition
Π¨ΠΈΡΠΎΠΊΠΈΠΉ ΠΊΠ°ΡΠ°Π»ΠΎΠ³, ΠΎΡ Π²Π°ΡΡΠ²Π°ΡΡΠΈΠΉ Π±ΠΈΠ·Π½Π΅Ρ, ΡΠ°Π·Π²ΠΈΡΠΈΠ΅, ΠΊΡΠ»ΡΡΡΡΡ ΠΈ Π΄Π΅ΡΡΠΊΠΎΠ΅ ΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΠ΅, Π΄ΠΎΡΡΡΠΏΠ½ΡΠΉ Π² Π½Π΅ΡΠΊΠΎΠ»ΡΠΊΠΈΡ ΡΠΎΡΠΌΠ°ΡΠ°Ρ , Ρ Π΄ΠΎΠΏΠΎΠ»Π½ΠΈΡΠ΅Π»ΡΠ½ΡΠΌΠΈ Π±ΠΈΠ·Π½Π΅Ρ-ΠΊΡΡΡΠ°ΠΌΠΈ ΠΈ ΠΊΠΎΡΠΏΠΎΡΠ°ΡΠΈΠ²Π½ΡΠΌΠΈ ΡΠ΅ΡΠ΅Π½ΠΈΡΠΌΠΈ, ΠΏΠ»ΡΡ ΡΠΈΡΠΎΠΊΠ°Ρ Π³Π΅ΠΎΠ³ΡΠ°ΡΠΈΡ Π΄ΠΎΡΡΠ°Π²ΠΊΠΈ.
Technical Requirements
ΠΠ΅ ΡΠΊΠ°Π·Π°Π½ΠΎ
Pricing Model
ΠΠ΅ ΡΠΊΠ°Π·Π°Π½ΠΎ
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