Business Profile
网易云音乐 provides a music product focused on discovery and sharing, leveraging professional musicians, DJs, friend recommendations and social features to create a new music lifestyle.
Two primary segments: 1) General music listeners seeking discovery, curated playlists, social features and high-quality audio; 2) Musicians/creators seeking a platform for distribution, promotion and creator tools (Creator Center, 云推歌).
Strong integration of social discovery, creator support, and a music store; combines discovery (排行榜, 歌单, 播客, 新碟上架) with social features and creator tools (创作者中心, 云推歌).
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网易云音乐是一款专注于发现与分享的音乐产品,依托专业音乐人、DJ、好友推荐及社交功能,为用户打造全新的音乐生活。
Music listeners and creators/artists; users seeking discovery and social features; music professionals (musicians, DJs) via Creator Center
A social-first music platform that combines discovery, creator tools, and a built-in music store to empower both listeners and creators
Requires the 网易云音乐 app or client; supports login via mobile number, WeChat, QQ, Weibo, or QR code; playback and lyrics features mentioned
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Based on matching: problems solved, key features, industries
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