たまひよ

たまひよ provides trusted, doctor- or expert-supervised pregnancy, birth, and childcare information and resources, delivered via a multi-channel ecosystem (website, magazines, apps, and campaigns) operated by Benesse.

Expectant parents and parents of young children in Japan; mothers and fathers seeking guidance on pregnancy, birth, childcare, and related life topics

Medical/expert supervision for content; broad, integrated media ecosystem (web content, magazines like ひよこクラブ and たまごクラブ, books, apps, and campaigns) under Benesse’s lifestyle media group

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