今周刊

Business Profile

Core Value Proposition

[今周刊] provides up-to-date financial and business information, industry news, and educational resources through its magazine, digital topics, and online channels.

Target Customer

Taiwanese readers interested in finance, economy, investment, and business trends; subscribers and online readers seeking first-hand financial news, in-depth analyses, and educational content (e.g., 今周刊, 數位專題, 今周學堂, ESG學院).

Key Differentiator

Multi-format, integrated content ecosystem: print/magazine, digital topics (數位專題), video content (今周影音), online courses (今周學堂, ESG學院), and a combined offering of news, in-depth analysis, and education across finance and business themes.

Implementation Timeline

Content is published and accessible in real time on the website; 本期周刊 has a defined 出刊日期 (e.g., 2025-10-15) and content is available around that date; other articles and topics appear with frequent updates.

Pain Points

1Need for timely, first-hand financial and industry news.
2Desire for in-depth analysis and actionable investment ideas (ETF, retirement planning, stock ideas).
3Need accessible educational resources about finance, investing, and ESG across formats (articles, courses, videos).

Key Features

1Latest articles, focus features, and digital topics (數位專題).
2Weekly and special magazine issues for sale (雜誌販售, 本期周刊, 特刊/叢書).
3Online subscriptions and subscriber programs (訂閱戶方案).
4Educational offerings (今周學堂, ESG學院).
5Multimedia content (今周影音) and online presence via website and apps (zinio 電子雜誌閱讀, APP下載).

Target Customer Industries

Client Results

1Readers gain access to first-hand financial information and industry insights.
2Subscribers receive in-depth analysis and专题/專欄內容 for investment considerations.
3Users can access a range of educational resources (courses, ESG content) to improve financial literacy and decision-making.

Competitive Advantages

1Integrated content across multiple formats (website, magazine, digital topics, courses, video).
2Dedicated digital topics and exclusive features (數位專題, 獨家調查, 專欄企劃).
3 reader protection and community features (防詐騙提醒) and ongoing educational programs (今周學堂, ESG學院).

Key Benefits

1及時的財經與商業資訊更新

2深度專題與投資分析內容

3教育資源與課程，提升金融素養

4雜誌與特刊購買及訂閱選項

5多媒體與行動端閱讀（網站、APP、zinio 電子雜誌）

Additional Product Information

Product Description

財經與商業資訊媒體，提供雜誌、數位內容、教育課程與多媒體內容，覆蓋財經時事、投資理財、生活品味及幸福熟齡等主題。

Target Market

華語市場的財經與商業資訊讀者，投資人、企業專業人士、學生，以及尋求理財與投資見解的普遍讀者。

Unique Value Proposition

一站式平台整合財經新聞、深度專題分析、教育資源與多格式內容，滿足資訊、分析與學習的多元需求。

Technical Requirements

需要網路連線以存取網站內容；可透過網站、手機應用、以及 zinio 閱讀電子雜誌，亦有今周隨身讀等閱讀途徑。

Pricing Model

內容中未披露定價細節；提到有雜誌販售、訂閱戶方案與各種購買選項。

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