1&1
Business Profile
Core Value Proposition
[1&1] provides an all-in-one telecom and digital services ecosystem including high-speed internet (DSL and Glasfaser), TV, mobile, devices, and hosting/cloud solutions via its sister company IONOS, with promotional offers, 30-day trials, and extensive support features.
Target Customer
{"Private customers","Businesses and freelancers"}
Key Differentiator
All-in-one telecom and digital services platform with cross-sell to IONOS (web hosting, cloud storage, Microsoft 365), plus value-added service features such as 1&1 Service Card, 24/7 Priority Hotline, 24-hour device exchange, 30-day testing, and WLAN guarantees.
Implementation Timeline
Value can be accessed immediately upon order with promotions; 30-day testing period mentioned; 24h equipment replacement and overnight delivery indicate rapid value realization after purchase
Pain Points
- 1Need for high-speed, reliable internet (DSL/Glasfaser) with promotional speed improvements
- 2Desire for an all-in-one solution spanning internet, TV, mobile, and devices
- 3Need for strong post-purchase support and flexible service options (24/7 support, replacements, test periods)
Key Features
- 1Glasfaser- und DSL-Tarife mit Doppelgeschwindigkeit zum gleichen Preis (AKTION 1&1 Glasfaser â doppelte Geschwindigkeit, gleicher Preis)
- 21&1 Cinema â kostenlose Online-Videothek
- 31&1 Service Card inklusive â 24/7 Priority Hotline, 24h Austausch-Service, Umzugs-Service
- 41&1 TV und 1&1 Mobilfunkangebote (All-Net Flat, Tarife mit Datenvolumen) inkl. Hardware-Bundles
- 5Zugriff auf Lösungen der Schwesterfirma IONOS (Domain/Website/Hosting, Cloud-Speicher, Microsoft 365) fĂŒr GeschĂ€ftskunden
Target Customer Industries
Client Results
- 1Double speeds at the same price for Glasfaser/DSL promotions
- 230-day test period to try services and devices
- 324/7 support via Priority Hotline and 24h replacement service for hardware
- 4Overnight delivery of devices and accessories
- 5Access to a free online video library (Cinema) and bundled services
Competitive Advantages
- 1One provider for internet, TV, mobile, and devices (plus optional hosting/cloud via IONOS)
- 2Extensive support features (24/7 hotline, 24h replacement, test periods, move service)
- 3Service Card included across offerings
- 4Promotional pricing and double-speed promotions for Glasfaser/DSL
- 5Integration with IONOS for business web presence and cloud solutions
Key Benefits
Additional Product Information
Product Description
1&1 offers internet (DSL/Glasfaser), TV, mobile, and device bundles, with promotions and 24/7 support, plus access to hosting/cloud services through its sister company IONOS for business customers.
Target Market
Private customers and small to medium-sized businesses (GeschÀftskunden) including freelancers
Unique Value Proposition
An all-in-one telecom and digital services platform with strong support features, promotional speeds/pricing, and optional cross-sell to IONOS for comprehensive online presence and cloud solutions.
Technical Requirements
No explicit hardware or technical prerequisites noted beyond service availability checks (e.g., Glasfaser-VerfĂŒgbarkeit prĂŒfen); some hardware/services mention FRITZ!BOX, 1&1 HomeServer Glasfaser, and standard provisioning fees
Pricing Model
Promotional pricing patterns include: Glasfaser/DSL promos with 9.99 âŹ/Monat for the initial period (e.g., 10 months) then higher ongoing rates (e.g., 39.99 âŹ/Monat); provisioning fees around 39.90â49.95 âŹ; minimum contract lengths typically 24 months (some offers may vary); various device/phone bundles with monthly prices and upfront payments noted in promotions
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