1.1.1.1 (DNS Resolver) and WARP family (Families and Business Gateway)
Business Profile
Core Value Proposition
1.1.1.1 provides a faster, private, and reliable Internet experience by functioning as a DNS resolver and, with WARP, encrypting traffic to improve privacy and speed.
Target Customer
Individual internet users seeking faster and more private browsing; families needing malware/adult-content protection; organizations considering WARP integration for business (Gateway) to protect remote employees.
Key Differentiator
Privacy-first DNS resolver with independent performance validation, auditable privacy claims by a Big Four firm, a large Cloudflare network, and an optional WARP/WARP+ layer with a business gateway option.
Implementation Timeline
Setup can be completed in about two minutes and requires no technical skill for basic DNS configuration; additional guided setup available for multiple devices and environments.
Pain Points
- 1ISPs or intermediaries can see sites and apps you visit, with potential data sale or ad targeting.
- 2DNS is often slow and insecure, affecting overall web performance.
- 3Lack of built-in home network protection against malware and inappropriate content for families.
Key Features
- 11.1.1.1 DNS resolver for faster, privacy-first DNS lookups.
- 2WARP: encryption of more traffic leaving your device to reduce snooping and improve privacy.
- 3WARP+ expands the network to more data centers to reduce latency.
- 41.1.1.1 for Families: malware protection and optional adult-content filtering.
- 5Two setup paths and cross-platform availability (iPhone, Android, macOS, Windows, Linux; routers).
- 6Business option: WARP with Gateway to enroll devices and protect a remote workforce.
Target Customer Industries
Client Results
- 1Faster web experiences due to optimized DNS resolution.
- 2Increased privacy through encryption and a stance of not selling data or logging IP addresses.
- 3Malware protection and optional adult-content filtering for home networks (Families).
- 4Scalable protection for organizations via Gateway for remote work.
Competitive Advantages
- 1Free base service with a high-performance DNS resolver.
- 2Privacy commitments including no data selling and no IP address logging; independent annual audits by a Big Four firm.
- 3Independent performance recognition (DNSPerf ranking) for speed.
- 4DoH-compatible and broadly accessible across devices and platforms.
- 5Optional WARP/WARP+ and a business gateway to extend protection to organizations.
Key Benefits
Additional Product Information
Product Description
A fast, privacy-first DNS resolver (1.1.1.1) with an optional WARP encryption layer; 1.1.1.1 for Families adds malware and optional adult-content filtering; Gateway enables business use to protect remote workforces.
Target Market
{"Individual consumers seeking faster, private internet access"," Families needing content and malware filtering"," Businesses seeking to protect and manage remote devices via Gateway"}
Unique Value Proposition
Privacy-first, fast DNS with DoH, no data selling or IP logging, audited claims, and an optional encrypted transport (WARP) with scalable business options.
Technical Requirements
Supported on iPhone, Android, macOS, Windows, Linux; setup steps provided; DNS over HTTPS (DoH) compatibility; router-based setup instructions available.
Pricing Model
Free base service; paid WARP+ subscription for expanded network; Family edition with content/malware controls; Business via Gateway (pricing not specified in provided content)
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