2Performant (2Performant Affiliate Marketing Network)
Business Profile
Core Value Proposition
2Performant Affiliate Marketing Network provides an affiliate marketing platform that connects online stores and brands with online marketing specialists on a cost-per-sale model, offering tools to collaborate more profitably.
Target Customer
{"Advertisers (online stores/brands) seeking more sales or leads through affiliate marketing","Affiliates (online marketing professionals, bloggers, PPC experts, influencers, content creators) looking to monetize their skills"}
Key Differentiator
Large network and performance focus: 700+ programs and 70k+ affiliates, with a pay-for-results model, real-time analytics, a single invoice system, and attribution through a tracking code for transparent performance measurement.
Implementation Timeline
Onboarding and getting started features a three-step process for advertisers: 1) create a free advertiser account, 2) deposit to cover initial commissions, 3) receive tailored program recommendations; the platform also highlights a quick overview in about 3 minutes describing how it works.
Pain Points
- 1Difficulty finding reliable, motivated affiliates to promote products
- 2Higher risk/cost when paying for marketing without measurable results
- 3Administrative burden of managing multiple affiliate programs and tracking performance across partners
Key Features
- 1Access to 700+ affiliate programs and 70k+ affiliates
- 2Separate advertiser and affiliate accounts with onboarding
- 3Real-time statistics and a comprehensive dashboard
- 4Tracking code for precise sales attribution
- 5Product feeds, promotions, banners, and newsletters
- 6Direct messaging between advertisers and affiliates
- 7One invoice for multiple partners and flexible payment handling
- 8API access and DNS API support for large stores
Target Customer Industries
Client Results
- 1Affiliates have earned €36,087,062 in commissions (paid to affiliates)
- 2106,127 affiliates available to promote advertisers
- 3Over 5,000,000 sales generated by affiliate activity
- 4Operating for over 11 years
Competitive Advantages
- 1Pay-per-conversion model ensures payment only for completed sales
- 2Real-time statistics and dashboard for performance visibility
- 3Large, diverse network of affiliates and programs
- 4Single invoicing reduces paperwork and administrative burden
- 5Promotion tools, product feeds, and direct affiliate communications streamline campaigns
Key Benefits
Case Studies & Success Stories
CartBooster / BusinessLeague testimonial
Nick Stebbings (CEO) stated that CartBooster signed up for the Revenue Rally Challenge and achieved first success; referenced as a marketer success within the ecosystem materials.
Additional Product Information
Product Description
An affiliate marketing network that connects online stores and brands with online marketing specialists on a cost-per-sale basis, providing tools to manage and optimize affiliate collaborations.
Target Market
Online stores/brands (advertisers) and online marketing professionals (affiliates) seeking scalable, performance-based affiliate marketing.
Unique Value Proposition
A comprehensive, performance-based affiliate platform with a vast network (700+ programs, 70k+ affiliates), real-time analytics, attribution tracking, and streamlined invoicing designed to maximize sales and simplify program management.
Technical Requirements
{"Tracking code installation on advertiser sites for attribution","Product feeds (capable of handling large catalogs)","API access for integration and automation","DNS API usage for oversized stores","Promotion banners, newsletters, and direct messaging features"}
Pricing Model
Advertiser pricing involves monthly plans with an initial deposit and a setup fee, plus ongoing commissions. Example plans shown include: Basic plan at €69/month with a €790 initial deposit (of which €299 is a setup fee) and an additional plan at €119/month with a €790 initial deposit (of which €299 is a setup fee); both include network commissions and are designed for scalable growth. Details may vary by plan and commitments.
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