360Cities

Business Profile

Core Value Proposition

360Cities provides the world's largest stock of 360° panoramic images and videos and a platform to publish, license, embed, and monetize your 360° content.

Target Customer

Two primary groups: (1) 360° content creators/contributors (photographers and videographers) who want to publish, embed, and license their panoramas and earn royalties; (2) licensing customers (EdTech providers, educational publishers, digital advertising agencies, VR/AR/MR developers, media and education organizations) seeking ready-to-license 360° content.

Key Differentiator

Unique combination of a vast global collection of 360° content, an active licensing platform with distribution (including partnerships like Getty Images), and contributor-focused incentives (badges, profiles, royalties, and embedded panoramas).

Implementation Timeline

Notable example indicates royalty payments can occur within a couple of months after licensing (e.g., first royalty payment within two months).

Pain Points

1Difficulty obtaining wide exposure for 360° content and reaching a global audience.
2Complexity of licensing and monetizing 360° panoramas and videos across multiple channels.
3Need for easy hosting, publishing, and cross-platform embedding to support web and mobile apps.

Key Features

1Large catalog of 360° panoramas and 360° videos.
2Contributor licenses: publish, license, and embed content; control licensing per panorama.
3World map-based browsing, curated sets, and Gigapixel imagery.
4Multiple membership plans (BASIC, PLUS, PRO, COMPANY) with different benefits and revenue options.
5Embedded panoramas and cross-platform compatibility (Web, Mobile; iPad/iPhone viewing mentioned).
6Revenue options: licensing revenue, AdSense opportunities (in PRO plan), and optional ads.
7Contributor profiles, attribution, Expert/Maestro badges, and featured content.
8Distribution partnerships (notably Getty Images) to increase exposure.

Target Customer Industries

Decision Makers

1Director, AMG Australia
2camera technician at AerialVr
3photographer

Client Results

1Royalties and licensing revenue for contributors (examples include royalty payments after licenses).
2Increased visibility and distribution through partnerships (e.g., Getty Images) leading to more licensing opportunities.
3ADS revenue potential for PRO users and embedded panoramas on client sites.

Competitive Advantages

1 Vast, globally distributed 360° content library.
2 Established licensing framework with multiple partner channels (including Getty Images).
3 Easy publishing, hosting, and embedding of 360° content with attribution and profiles.
4 Flexible pricing plans and revenue models (licensing, ads, portfolio metrics).

Key Benefits

1Exposure to a global audience and easy embedding on client sites.

2Revenue from licensing and potential ad-based monetization.

3High-quality, curated 360° content with contributor recognition (Expert/Maestro badges).

4Partnerships that expand licensing reach (e.g., Getty Images).

5Flexible membership options to fit individual and group needs.

Case Studies & Success Stories

Royalty payments and licensing growth through 360Cities licensing and Getty Images distribution

Case #1

Photographers reported royalty payments after licenses were issued, with increased licensing opportunities via 360Cities licensing and Getty Images distribution.

Increased licensing revenue and customer prospecting through 360Cities licensing service

Case #2

Testimonials indicate the licensing service provided peace of mind regarding customer prospecting and helped grow incomes through licensing options and commercial support.

Additional Product Information

Product Description

A stock platform for 360° panoramic images and videos designed for education, publishing, advertising, film, and VR/AR applications. It enables contributors to publish, license, embed, and monetize content, with a global audience and partner licensing.

Target Market

Contributors (photographers/videographers seeking royalties) and licensing customers (educational publishers, EdTech providers, digital agencies, VR/AR developers, media companies).

Unique Value Proposition

The combination of the world's largest stock of 360° content, licensing via 360Cities (with notable partners such as Getty Images), and a contributor-centric model with easy embedding and monetization differentiates 360Cities from other stock platforms.

Technical Requirements

Initial publishing uses a system that processes panoramas for tiled display in a Flash-based viewer; content can be embedded on non-commercial sites; cross-platform viewing supported (web and mobile); account management via web interface.

Pricing Model

{"BASIC: Forever Free","PLUS: €49 / year","PRO: €179 / year","COMPANY: €360 / year"}

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