7-Eleven

Business Profile

Core Value Proposition

7-Eleven provides convenient access to food, drinks, and fuel through 24/7 stores and supporting digital services.

Target Customer

{"General consumers seeking 24/7 convenience shopping, fuel access, and delivery options","Customers interested in loyalty rewards through digital programs (7REWARDS)"}

Key Differentiator

{"24/7 operation with a wide range of products (food, beverages, fuel, etc.)","Integrated digital ecosystem including 7REWARDS loyalty, 7NOW delivery, 7Collection, and 7-Eleven Wallet","Promotional games and prize opportunities (Make My Day with a $5K prize and grand prizes)"}

Implementation Timeline

Not specified

Pain Points

1Need for 24/7 access to a broad selection of snacks, meals, drinks, and fuel
2Desire for convenient purchasing options and one-stop shopping
3Need for loyalty rewards and promotions to save money and gain value

Key Features

124/7 store availability for food, drinks, and fuel
2Broad product categories (bakery, candy, fresh & chilled, hot foods, pizza, beverages, etc.)
37REWARDS loyalty program with in-app game play and prize opportunities
47NOW Delivery service
57Collection for ordering pickup
67-Eleven Wallet and Mobile Checkout
7Fuel Savings program and related promos
8Gold Pass and Community Discounts

Target Customer Industries

Client Results

1In-app game with Make My Day offering a chance to win $5,000
2Promotional prizes include 2 grand prize winners receiving air transportation, accommodations, event tickets, and more
3Noted savings and loyalty rewards through 7REWARDS (e.g., promotional offers and gameplays)

Competitive Advantages

124/7 hours and broad product assortment for immediate needs
2Integrated digital ecosystem (7REWARDS, 7NOW, 7Collection, Wallet) for seamless shopping and rewards
3Delivery and pickup options to enhance convenience
4Promotional, prize-based campaigns to engage customers and drive participation

Key Benefits

1Around-the-clock access to a wide range of products

2Loyalty rewards through 7REWARDS

3Delivery via 7NOW and pickup via 7Collection

4Mobile wallet and streamlined checkout

5Fuel-related savings and promotions

6Engagement through prize-based promotions

Additional Product Information

Product Description

A convenience store network offering food, drinks, fuel, and related services with digital tools for loyalty, mobile checkout, and delivery.

Target Market

General consumers and local shoppers seeking quick, convenient access to snacks, meals, beverages, and fuel

Unique Value Proposition

24/7 convenience combined with an integrated loyalty and digital ecosystem that enables easy shopping, delivery, and promotions

Technical Requirements

Not specified

Pricing Model

Not specified

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