8th Wall Platform
Business Profile
Core Value Proposition
8th Wall provides a web-based 3D game engine and AR development platform for AI-powered experiences that run in web browsers and across devices.
Target Customer
Developers and Educators
Key Differentiator
Web-native AR engine with built-in GenAI and a visual editor, enabling in-browser development, live testing, and cross-platform deployment (web and native apps) across mobile, desktop, and headsets; SLAM-driven World AR and Niantic Lightship VPS integrations for real-world positioning.
Implementation Timeline
Prototype and ship in minutes for rapid iteration and value realization; live preview/editing available during development.
Pain Points
- 1Need to build AR/3D experiences that run directly in a web browser without requiring native apps.
- 2Desire for rapid prototyping and real-time testing of AR/3D content.
- 3Requirement to deploy experiences across multiple platforms (web and native) and devices (mobile, desktop, headsets).
Key Features
- 1Drag-and-drop visual editor with live/editable preview (real-time testing).
- 2GenAI asset creation and access to underlying code for customization.
- 3Cross-platform deployment to Web or native apps across mobile, desktop, and headsets (e.g., Apple Vision Pro, Meta Quest).
- 4Built-in 3D/XR engine with ECS structure and physics, plus WebXR/WebAR capabilities.
- 5World AR and Location AR features including World Tracking, Image Targets, VPS, and Sky Effects; supports Lightship Maps and VPS for web.
Target Customer Industries
Client Results
- 1Not explicitly quantified in the provided content.
Competitive Advantages
- 1Web-only delivery for AR experiences (no app download required).
- 2AI-native Studio for rapid content creation and iteration.
- 3Visual editor with real-time preview and the ability to access underlying code for customization.
- 4Cross-platform deployment across web and native apps, plus device breadth (mobile, desktop, headsets).
- 5Access to established AR features (World Tracking, Image Targets, VPS) and mapping tools (Lightship Maps).
Key Benefits
Case Studies & Success Stories
Nike – Drop Vault AR
Nike AR experience powered by 8th Wall’s WebAR capabilities.
Adidas – Giants AR
Adidas AR project leveraging WebAR features for immersive branding.
LUSH Cosmetics – Snow Fairy
LUSH AR experience showcasing Snow Fairy via WebAR.
Coca-Cola – The Halloween Collection
Coca-Cola Halloween-themed AR experience built with 8th Wall.
Bloomingdale's – 150th Anniversary AR
Retail AR experience commemorating Bloomingdale's anniversary.
Spotify – Sam Smith 'Diamonds' AR
AR experience connected to a Spotify/Sam Smith project.
Additional Product Information
Product Description
A web-based AR/3D development platform offering Studio (visual editor), World AR, Location AR, and integration with VPS/Lightship Maps to create WebAR experiences and 3D content that deploy across web and native apps.
Target Market
Developers, educators, and brands/enterprises building WebAR experiences for consumer or marketing use cases.
Unique Value Proposition
WebAR in the browser with AI-assisted development, drag-and-drop workflows, and live testing, plus cross-device deployment and robust AR features (World Tracking, VPS, Image Targets) powered by 8th Wall and Niantic integrations.
Technical Requirements
Works in web browsers; supports cross-platform deployment to mobile, desktop, and headsets; uses World Tracking (SLAM) and Niantic VPS/Maps for localization and AR content anchoring.
Pricing Model
Studio is free. Niantic VPS for Web offers a free tier up to 25,000 VPS calls per month; Basic and Pro plans provide 25,000 free calls per month with tiered pricing starting at $10 per 1,000 calls beyond the free threshold. Payment details are not required to access the free tier unless usage exceeds 25,000 calls in a month.
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