988 Lifeline
Business Profile
Core Value Proposition
988 Lifeline provides free, confidential 24/7 crisis support via call, text, and chat to individuals experiencing emotional distress or mental health crises.
Target Customer
General public in crisis seeking emotional support, including diverse communities (Indigenous Peoples, Asian American, Native Hawaiian and Pacific Islander, Black communities, Hispanic/Latino communities, LGBTQI+ individuals, Deaf/Hard of Hearing, youth, disaster survivors, veterans).
Key Differentiator
Multichannel national crisis lifeline offering free, confidential support 24/7 with call, text, and online chat, plus Spanish-language options and access for diverse communities.
Implementation Timeline
Immediate value and support upon contacting the lifeline, available 24/7/365
Pain Points
- 1Need for immediate, confidential crisis support at any time
- 2Desire for accessible help via multiple channels (phone, text, chat)
- 3Language and accessibility barriers (Spanish-language services; Deaf/HoH support) and inclusive, nonjudgmental counseling
Key Features
- 124/7 availability (call, text, chat)
- 2Free and confidential conversations
- 3Spanish-language text and chat options
- 4Caring, judgment-free counselors providing support
- 5Resources to help a friend, loved one, or oneself during difficult moments
Target Customer Industries
Client Results
- 1Immediate access to crisis support 24/7
- 2Confidential emotional support from trained counselors
- 3Language-accessible support (Spanish)
Competitive Advantages
- 1Around-the-clock availability
- 2Multiple contact channels (call, text, chat)
- 3Free and confidential service
- 4Spanish-language accessibility for texting and chatting
- 5Inclusive, compassionate, judgment-free counselors
Key Benefits
Additional Product Information
Product Description
A nationwide mental health crisis line providing free, confidential crisis support 24/7 via phone, text, and online chat, available in multiple languages including Spanish.
Target Market
General public in the United States seeking crisis support; includes diverse communities and individuals in mental health crises
Unique Value Proposition
Free, confidential, 24/7 nationwide crisis lifeline with multiple modalities (call, text, chat) and Spanish-language options, operated by trained counselors
Technical Requirements
Access via phone call, SMS text, and online chat; no additional technical requirements specified
Pricing Model
Free
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