988 Lifeline

Business Profile

Core Value Proposition

988 Lifeline provides free, confidential 24/7 crisis support via call, text, and chat to individuals experiencing emotional distress or mental health crises.

Target Customer

General public in crisis seeking emotional support, including diverse communities (Indigenous Peoples, Asian American, Native Hawaiian and Pacific Islander, Black communities, Hispanic/Latino communities, LGBTQI+ individuals, Deaf/Hard of Hearing, youth, disaster survivors, veterans).

Key Differentiator

Multichannel national crisis lifeline offering free, confidential support 24/7 with call, text, and online chat, plus Spanish-language options and access for diverse communities.

Implementation Timeline

Immediate value and support upon contacting the lifeline, available 24/7/365

Pain Points

1Need for immediate, confidential crisis support at any time
2Desire for accessible help via multiple channels (phone, text, chat)
3Language and accessibility barriers (Spanish-language services; Deaf/HoH support) and inclusive, nonjudgmental counseling

Key Features

124/7 availability (call, text, chat)
2Free and confidential conversations
3Spanish-language text and chat options
4Caring, judgment-free counselors providing support
5Resources to help a friend, loved one, or oneself during difficult moments

Target Customer Industries

Client Results

1Immediate access to crisis support 24/7
2Confidential emotional support from trained counselors
3Language-accessible support (Spanish)

Competitive Advantages

1Around-the-clock availability
2Multiple contact channels (call, text, chat)
3Free and confidential service
4Spanish-language accessibility for texting and chatting
5Inclusive, compassionate, judgment-free counselors

Key Benefits

124/7 crisis support access

2Free and confidential conversations

3Multiple communication channels (call, text, chat)

4Spanish-language support

5Compassionate, non-judgmental counselors

Additional Product Information

Product Description

A nationwide mental health crisis line providing free, confidential crisis support 24/7 via phone, text, and online chat, available in multiple languages including Spanish.

Target Market

General public in the United States seeking crisis support; includes diverse communities and individuals in mental health crises

Unique Value Proposition

Free, confidential, 24/7 nationwide crisis lifeline with multiple modalities (call, text, chat) and Spanish-language options, operated by trained counselors

Technical Requirements

Access via phone call, SMS text, and online chat; no additional technical requirements specified

Pricing Model

Free

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