988 Lifeline
Business Profile
Core Value Proposition
988 Lifeline provides free, confidential, 24/7 mental health crisis support via call, text, and chat nationwide.
Target Customer
Individuals experiencing emotional distress or mental health crises seeking immediate support; Spanish speakers; Deaf/Hard of Hearing users; Veterans and service members; friends and family seeking help for someone else.
Key Differentiator
Offers 24/7 nationwide crisis support through multiple channels (voice, text, chat, videophone for Deaf/HoH) with dedicated Veterans Crisis Line and Spanish-language options.
Implementation Timeline
Immediate access 24/7/365; conversations are available anytime, day or night.
Pain Points
- 1Need for free, confidential, immediate crisis support any time of day or night
- 2Requirements for accessible channels (phone, text, chat) and accessibility for Deaf/HoH and Spanish speakers
- 3Support for Veterans and service members in crisis
Key Features
- 124/7/365 availability with free, confidential conversations
- 2Multichannel access: phone call, text messaging, online chat
- 3Videophone access for Deaf/Hard of Hearing users; information on obtaining a videophone
- 4Spanish-language services (voice, text, and chat in Spanish)
- 5Dedicated Veterans Crisis Line integration
Target Customer Industries
Client Results
- 1Access to immediate crisis support that can help save lives
- 2Confidential counseling and support from trained professionals
- 3Support for emotional distress, substance use concerns, and crisis planning
Competitive Advantages
- 1Free and confidential crisis support
- 2Nationwide coverage with 24/7 availability
- 3Multiple channels of communication (call, text, chat) and accessibility options for Deaf/HoH and Spanish speakers
- 4Specialized Veterans Crisis Line and resources for Veterans
Key Benefits
Additional Product Information
Product Description
National mental health crisis hotline that connects individuals in emotional distress to counselors via call, text, or chat, providing free and confidential support around the clock.
Target Market
Individuals in emotional distress or mental health crises in the United States; including Spanish speakers, Deaf/HoH, Veterans, and supporters seeking help for others.
Unique Value Proposition
A free, confidential, nationwide crisis support network available 24/7 through multiple accessible channels, including videophone for Deaf/HoH and a dedicated Veterans Crisis Line.
Technical Requirements
No specific technical requirements are listed; services include voice calls, text messaging, online chat, and videophone access for Deaf/HoH.
Pricing Model
Free
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