A1 Telecom Services
Business Profile
Core Value Proposition
A1 Telecom Services provides Handy (mobile), Festnetz (fixed-line), Internet, Mobiles Internet and TV with everything bundled in one service and a free WLAN modem for home use.
Target Customer
Private customers and business customers in Austria seeking integrated telecom services (mobile, internet, TV) with digital security features and loyalty benefits.
Key Differentiator
Everything-from-one-provider with bundled mobile, home internet, TV, and security offerings, plus Netflix integration and a loyalty ecosystem (A1 Smile) and a free WLAN modem.
Implementation Timeline
Not specified in content; some promotional pricing and bonuses available at signup
Pain Points
- 1Managing multiple providers for mobile, home internet, TV, and security.
- 2Need for reliable, fast home internet and high-quality streaming and entertainment.
- 3Concerns about online security and phishing, requiring protection tools and guidance.
Key Features
- 1Bundled services: mobile (Handy) and fixed-line internet, TV, and security products
- 2Mesh WLAN for better Wi‑Fi coverage and speed optimization
- 3Netflix integration and various TV streaming options
- 4A1 Security Portal and security products (virus protection, spoofing protection, safety resources)
- 5Mein A1 App and A1 Smile loyalty program with personalized offers
Target Customer Industries
Client Results
- 1Consolidated telecom services into a single provider with a unified account and potentially online offers
- 2Access to streaming and TV options, including Netflix
- 3Improved online safety with dedicated security products and guidance
Competitive Advantages
- 1One-provider bundle for mobile, fixed-line, internet, TV and security
- 2Free WLAN modem with certain internet offers
- 3Promotional pricing and online bonuses (e.g., first month free, 24-month binding discounts)
- 4Security-focused products and resources (Sicheres Netz, Sicherheitsportal, phishing guidance)
Key Benefits
Additional Product Information
Product Description
Bundled telecom services offering mobile, fixed-line, home internet, TV, streaming, security products, and loyalty rewards for private and business customers in Austria.
Target Market
Private customers and business customers in Austria seeking integrated telecom services
Unique Value Proposition
Everything from a single provider for mobile, home internet, TV, and security, with digital security tools, streaming options, and loyalty benefits.
Technical Requirements
Requires activation via online shop or service channels; some offers include 24-month binding; Mesh WLAN may require compatible devices.
Pricing Model
Promotional pricing and term offers include: 24-month binding with reduced base price for 24 months (e.g., A1 Internet 50 example: €0 for 6 months, €22.32 from month 7, €27.90 from month 25; valid for Neukunden). Online bonus: elimination of the first month’s base charge when ordered in the online shop; unlim data in mobile tariffs; one-time storage media fee €6.60. Internet promotions include up to 20% off base price and 6 months of free surfing.
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