Aarong
Business Profile
Core Value Proposition
Aarong provides ethically made handcrafted products and a lifestyle retail experience as a BRAC social enterprise.
Target Customer
Bangladesh-based consumers seeking ethically made handcrafted products across fashion, home decor, jewellery, gifts, and wedding items; shoppers looking for sustainable fashion and Bangladeshi heritage-inspired designs.
Key Differentiator
BRAC-backed social enterprise offering multiple in-house brands (Taaga, Taaga Man, Herstory, Aarong Earth) that blend Bangladeshi artisanal craft with modern design and sustainability.
Implementation Timeline
Not specified in content
Pain Points
- 1Need for ethically sourced, handcrafted fashion, beauty, and home products.
- 2Desire for fashion that blends cultural heritage with contemporary style.
- 3Interest in sustainable, natural beauty products and luxury-inspired Bangladeshi fashion.
Key Features
- 1In-house brands Taaga, Taaga Man, Herstory, and Aarong Earth.
- 2Extensive product categories: Women, Men, Kids, Home Decor, Jewellery, Skin & hair, Gifts & crafts, Wedding.
- 3Ethically made, handcrafted products.
- 4Cultural heritage-inspired design with modern aesthetics.
- 5Retail and online presence targeted at Bangladeshi consumers.
Target Customer Industries
Competitive Advantages
- 1BRAC affiliation provides social impact and credibility.
- 2Ethical, handcrafted product focus.
- 3Multiple brands offering diverse styles and categories.
- 4Cultural heritage with modern design integration.
- 5Retail and online accessibility for broader reach.
Key Benefits
Additional Product Information
Product Description
Aarong is a lifestyle retailer and social enterprise offering ethically made handcrafted products across fashion, home decor, jewellery, gifts, and beauty. It includes in-house brands Taaga, Taaga Man, Herstory, and Aarong Earth, reflecting Bangladeshi artisanal craft and heritage.
Target Market
Bangladesh-based consumers and shoppers seeking artisanal, sustainable, and heritage-inspired fashion, beauty, and home products.
Unique Value Proposition
A BRAC-backed social enterprise delivering a diverse range of ethically crafted, heritage-inspired products through multiple in-house brands, marrying artisanal Bangladeshi craft with modern design and sustainability.
Technical Requirements
Not specified
Pricing Model
Not specified
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