Aarong

Business Profile

Core Value Proposition

Aarong provides ethically made handcrafted products and a lifestyle retail experience as a BRAC social enterprise.

Target Customer

Bangladesh-based consumers seeking ethically made handcrafted products across fashion, home decor, jewellery, gifts, and wedding items; shoppers looking for sustainable fashion and Bangladeshi heritage-inspired designs.

Key Differentiator

BRAC-backed social enterprise offering multiple in-house brands (Taaga, Taaga Man, Herstory, Aarong Earth) that blend Bangladeshi artisanal craft with modern design and sustainability.

Implementation Timeline

Not specified in content

Pain Points

1Need for ethically sourced, handcrafted fashion, beauty, and home products.
2Desire for fashion that blends cultural heritage with contemporary style.
3Interest in sustainable, natural beauty products and luxury-inspired Bangladeshi fashion.

Key Features

1In-house brands Taaga, Taaga Man, Herstory, and Aarong Earth.
2Extensive product categories: Women, Men, Kids, Home Decor, Jewellery, Skin & hair, Gifts & crafts, Wedding.
3Ethically made, handcrafted products.
4Cultural heritage-inspired design with modern aesthetics.
5Retail and online presence targeted at Bangladeshi consumers.

Target Customer Industries

Competitive Advantages

1BRAC affiliation provides social impact and credibility.
2Ethical, handcrafted product focus.
3Multiple brands offering diverse styles and categories.
4Cultural heritage with modern design integration.
5Retail and online accessibility for broader reach.

Key Benefits

1Ethical sourcing and handcrafted quality

2Cultural heritage-inspired, contemporary designs

3Broad product categories across fashion, beauty, and home

4Sustainability and social impact through BRAC backing

5Accessible retail and online shopping

Additional Product Information

Product Description

Aarong is a lifestyle retailer and social enterprise offering ethically made handcrafted products across fashion, home decor, jewellery, gifts, and beauty. It includes in-house brands Taaga, Taaga Man, Herstory, and Aarong Earth, reflecting Bangladeshi artisanal craft and heritage.

Target Market

Bangladesh-based consumers and shoppers seeking artisanal, sustainable, and heritage-inspired fashion, beauty, and home products.

Unique Value Proposition

A BRAC-backed social enterprise delivering a diverse range of ethically crafted, heritage-inspired products through multiple in-house brands, marrying artisanal Bangladeshi craft with modern design and sustainability.

Technical Requirements

Not specified

Pricing Model

Not specified

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