AAUW (American Association of University Women)

Business Profile

Core Value Proposition

AAUW provides equity for women and girls through education and advocacy.

Target Customer

{"College women and university students (e.g., NCCWSL participants)","AAUW members and supporters across branches and states","Educators and policymakers interested in gender equity","Researchers and individuals pursuing higher education"}

Key Differentiator

A comprehensive, mission-driven nonprofit offering a unified ecosystem of education funding (Fellowships & Grants), leadership development (NCCWSL; programs), salary negotiation training (Work Smart & Start Smart), legal advocacy (Legal Advocacy Fund), and public policy advocacy, backed by a nationwide member network (~170,000) and alliances with multiple coalitions.

Implementation Timeline

No specific implementation timeline provided; programs appear ongoing with annual events (e.g., NCCWSL) and multi-year fellowship cycles; a 2024–2025 strategic plan is referenced for direction

Pain Points

1Pay inequity and ongoing pay gap for women
2Student debt and affordability barriers to higher education
3Underrepresentation of women (especially women of color) in STEM and academic leadership
4Non-tuition barriers to education (childcare, parenting students, reproductive healthcare access)
5Campus discrimination, harassment, and weakening civil rights protections in education

Key Features

1Fellowships & Grants funding for women’s graduate education (American and International Fellowships, Career Development and Selected Professions awards) and Community Action Grants for local STEM-related projects
2NCCWSL (National Conference for College Women Student Leaders) leadership training and networking
3Work Smart & Start Smart salary negotiation training to improve earnings potential
4Legal Advocacy Fund supporting individuals challenging sex discrimination in education and the workplace
5Public policy and advocacy work (Policy Center) and coalitions to advance Title IX enforcement, paid leave, equal pay, reproductive health access

Target Customer Industries

Decision Makers

1CEO of AAUW
2Professor of Public Policy and History
3Assistant Professor
4Associate Professor of Teaching and Learning
5AAUW Board Member

Client Results

1Advancement toward gender equity in education and work through funded fellowships, leadership programs, and policy advocacy
2Publication of annual reports detailing program achievements and financials; distribution of impact stories
3Support for individuals challenging discrimination through the Legal Advocacy Fund

Competitive Advantages

1Longstanding history and breadth (fellowships since 1888; equity advocacy since at least 1881) providing deep legitimacy
2Large national membership network (~170,000) enabling broad reach and influence
3Integrated suite of programs (funding, leadership development, salary negotiation, legal advocacy, public policy) under one organization
4Active coalitions and partnerships (e.g., National Coalition for Women and Girls in Education) enhancing impact
5Public-facing resources and measurable storytelling through annual reports and impact narratives

Key Benefits

1Access to fellowships and grants supporting graduate education and career development

2Leadership training and networking opportunities for college women

3Practical salary negotiation training to improve earnings

4Legal support to challenge sex discrimination in education and employment

5Advocacy and policy influence to defend and expand civil rights in education

Additional Product Information

Product Description

A nonprofit organization dedicated to advancing gender equity through education, advocacy, fellowships and grants, leadership development, and legal/public policy initiatives.

Target Market

Women and girls pursuing education and careers, college women, graduate students, educators, and policymakers seeking equity in education and workplaces

Unique Value Proposition

AAUW uniquely combines education funding, career and leadership development, legal advocacy, and public policy influence within a large, nationwide member network to drive systemic gender equity in education and beyond.

Technical Requirements

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Pricing Model

Not specified; organization relies on donations and memberships

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