Aberystwyth University

Business Profile

Core Value Proposition

Aberystwyth University provides top-ranked teaching and research-driven higher education across undergraduate and postgraduate degrees, with online/distance learning options and global opportunities.

Target Customer

{"Prospective undergraduate students","Prospective postgraduate students","International students","Researchers and partner organisations"}

Key Differentiator

Consistently top-ranked for student satisfaction in Wales and the UK, strong research output (98% of research internationally recognised or higher per REF 2021), and a broad online/distance learning offering, plus Welsh University of the Year 2024.

Implementation Timeline

Open Days scheduled (October 11 and November 8) with induction 2025; application processes accessible now via prospectus; value begins as soon as you engage with admissions and begin study.

Pain Points

1Access to high-quality teaching and research-informed courses
2Need for flexible study options (online/distance learning)
3Finding opportunities for international study experience and global opportunities

Key Features

1Undergraduate and postgraduate programs across multiple subjects
2Online and Distance Learning (including CPD and Lifelong Learning)
3Global Opportunities and international student support
4Learn Welsh and language support
5Scholarships, bursaries, and information for international students

Target Customer Industries

Client Results

1Top in Wales for Student Satisfaction (NSS 2025)
2Welsh University of the Year 2024; Top in Wales for Teaching Quality (Good University Guide 2024)
398% of Aberystwyth University research is internationally recognised or higher (REF 2021)

Competitive Advantages

1Awards and rankings demonstrating teaching quality and student satisfaction
2Research-informed teaching connected to real-world problems
3Flexible online and distance learning options
4Support for international students and Welsh language opportunities

Key Benefits

1High student satisfaction and quality teaching

2Research-informed courses

3Flexible online/distance learning options

4Global opportunities and international student support

5Integrated Welsh language and cultural opportunities

Additional Product Information

Product Description

A Welsh university offering undergraduate and postgraduate education supported by cutting-edge research, with online/distance learning and global opportunities.

Target Market

Prospective students (undergraduate and postgraduate), international students, researchers, and partner organisations seeking collaboration

Unique Value Proposition

A consistently highly-ranked, research-active university with strong student satisfaction, extensive online learning options, and a broad portfolio of global opportunities.

Technical Requirements

Not specified in content

Pricing Model

Not specified in content

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