Business Profile
Acorns provides an easy, automated investing and personal finance platform that saves spare change, invests automatically, and offers retirement (IRA), kids’ accounts, and debit banking all in one app.
{"Individuals who want to save and invest with minimal effort","Beginner investors seeking automatic, guided investing","People who want to invest spare change from everyday purchases","Families looking for kid-focused financial literacy and savings options","Users seeking integrated banking and investing in one app"}
Automated round-ups and recurring investments combined with diversified ETF portfolios built by experts; two-tier investing (Base Portfolio + Custom Portfolio) with Custom Portfolios up to 50% of the Invest allocation; Bitcoin-linked ETF option; integrated banking (checking) and debit card; IRA (Later) and kids (Early) accounts; portfolios include ETFs managed by firms like Vanguard and BlackRock; card rewards/bonus investments; SIPC protection
Sign-up can be completed in minutes; IRA match and portfolio recommendations are available upon setup; recurring contributions can be configured to begin immediately; long-term growth emphasized via compound returns and automatic diversification
Acorns is a personal finance platform offering automated investing (Invest), retirement accounts (Later), kid-focused accounts (Early), and integrated banking (Bank smarter) in one app, with features like Round-Ups, Recurring Investments, and Custom Portfolios.
Individuals and families seeking simple, automated ways to save, invest, plan for retirement, educate children financially, and manage everyday banking in a single app.
A single, automated platform that combines spare-change investing, guided ETF-based portfolios, retirement planning, kids’ accounts, and debit banking, all designed to be easy for beginners and scalable for longer-term goals.
{"Acorns accounts are SIPC-protected up to $500,000; not FDIC insured for investment accounts","Acorns debit cards are issued by partner banks (Lincoln Savings Bank or nbkc bank, Members FDIC) for Acorns Checking","Investment products and disclosures indicate risk of loss and long-term investing focus","Platform supports linking debit/credit cards for Round-Ups and recurring contributions"}
{"Plans & Pricing page exists; 3% IRA match included in Acorns Later Gold plan during the first year","IRA match details: 3% match for Gold, 1% match for Silver (as stated in Later page), with contributions required to stay in Later for a minimum period to earn the match"}
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