Action discount retailer network
Business Profile
Core Value Proposition
Action provides a wide assortment of over 6000 products across decoration, cleaning, personal care and more at consistently low prices, with weekly offers and a network of nearby stores plus online shopping.
Target Customer
Household consumers in Europe (Austria, Germany, Czech Republic, Switzerland) seeking affordable home goods, decor, cleaning, personal care, and more, via online and in-store shopping.
Key Differentiator
Very large product catalog (6000+ items), emphasis on low prices (lowest price messaging), weekly promotions, and multi-country store/online presence for convenient shopping.
Implementation Timeline
Value appears at the point of purchase with ongoing weekly promotions and frequent new product introductions; customers can see updated deals weekly and shop immediately.
Pain Points
- 1High prices for everyday household items
- 2Limited selection when shopping at single-category retailers
- 3Inconvenience of shopping across multiple stores for variety
Key Features
- 1Over 6000 products across multiple categories (e.g., home, kitchen, hobby, garden, toys, health, beauty, pets, etc.)
- 2Weekly promotions/offers (e.g., Wochenangebote, Týdenní akce) across categories
- 3Online storefront complemented by physical store locations (e.g., country-specific pages and in-store signage)
- 4Frequent product updates (e.g., 150 new products weekly in Czech site), new items and themed catalogs
- 5App availability mentioned (Action App) and newsletter sign-up
Target Customer Industries
Client Results
- 1Immediate savings on a wide range of household items
- 2Access to a broad catalog in one place (online and in-store)
- 3Regular new products and weekly deals maintain ongoing value
Competitive Advantages
- 1Very large, diverse product assortment (6000+ items)
- 2Consistently low prices and weekly promotions
- 3Multiple country sites and near-by physical stores plus online shopping
- 4Frequent new product additions and themed catalogs
Key Benefits
Additional Product Information
Product Description
A discount retailer offering a broad catalog of products across categories such as decoration, cleaning, personal care, kitchen, hobby, garden, toys, and more, with ongoing low-price promotions and both online and in-store shopping options.
Target Market
General consumer shoppers in European markets (Austria, Germany, Czech Republic, Switzerland) seeking budget-friendly home and lifestyle products.
Unique Value Proposition
Very large, affordable product selection across many categories with regular weekly deals, delivered through both online storefront and a widespread network of physical stores.
Technical Requirements
No explicit technical requirements listed; app availability is referenced and online store exists across country sites.
Pricing Model
Discount pricing with weekly promotions; prices vary by item (examples show items advertised at promotional prices, with some items noted at low price points in regional catalogs).
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