Action for Happiness platform

Business Profile

Core Value Proposition

Action for Happiness provides practical resources and evidence-based skills for happier living, building a global community focused on happiness, kindness and wellbeing.

Target Customer

{"Individuals seeking personal happiness and wellbeing","Groups and communities looking to connect and take action together","Schools and young people (Children & Young People; Schools Toolkits 4-12 year olds)","Workplaces and teams seeking to improve wellbeing and collaboration","Volunteers and donors who want to support a larger movement"}

Key Differentiator

Global charity movement with free resources and an app, no religious, political or commercial affiliations, backed by prominent figures (e.g., patron The Dalai Lama) and endorsements from wellbeing thought leaders.

Implementation Timeline

Users can start with free online coaching and the app; participate in a 10-day online coaching program and a 6-week Happiness Habits course; ongoing engagement through groups, hubs, and monthly campaigns like Optimistic October.

Pain Points

1Lack of accessible, evidence-based tools for improving personal wellbeing and social connection
2Need for scalable wellbeing resources for schools, workplaces, and communities
3Dispersed or informal approaches to happiness without a centralized, collaborative platform

Key Features

1Free online coaching
2Inspiring talks and a library of expert Talks
3Happiness Habits course (life-changing 6-week program)
4Groups to connect with like-minded people
510 Keys to Happier Living program
6Workplace wellbeing resources
7Schools Toolkits for 4-12 year olds (Children & Young People services)
8Volunteer training and hub networks
9The Action for Happiness app (iOS and Android) with daily nudges and inspirational messages
10Optimistic October calendar and other monthly campaigns

Target Customer Industries

Decision Makers

1Director, Action for Happiness

Client Results

1Large global community (769,711 members from 193 countries)
2Daily actions and nudges to promote happier living via the app and programs
3A pledge by members to create more happiness and less unhappiness in the world

Competitive Advantages

1No religious, political or commercial affiliations
2Free resources and a mobile app available on iOS and Android
3Global community with a large, diverse membership
4Evidence-based approaches to happier living
5Endorsements and a high-profile patron (Dalai Lama) reinforcing credibility

Key Benefits

1Practical actions and skills for happier living

2Sense of belonging and community support

3Accessible tools for schools, workplaces, and individuals

4Daily nudges and inspiration via a mobile app

Additional Product Information

Product Description

A global charity movement offering practical resources, coaching, talks, courses, and community networks to help individuals and organisations foster happiness, kindness and wellbeing.

Target Market

Individuals seeking personal wellbeing; schools and students; workplaces and HR teams; communities and volunteers; donors and supporters

Unique Value Proposition

A global, evidence-based happiness program with a strong community and free resources, operating without ideological or commercial aims and supported by a renowned patron and a large international member base.

Technical Requirements

Mobile app available for iOS and Android; online coaching platform; downloadable calendar options (ICS) for events; online talks and course access

Pricing Model

Most resources are free; some events offer an optional donation

Companies Solving Similar Problems

Based on matching: problems solved, target roles, key features, industries

Mindler Career Guidance Platform

Comprehensive career guidance and counselling services using advanced assessments and expert advice to help students discover and plan their ideal career paths.

Education

Career Counselling

Y Combinator

Y Combinator helps startups make something people want by providing early-stage funding, mentorship, and a strong network.

Technology

E-commerce

Design and Development Services

Umuzi Digital provides comprehensive design, product development, and strategic digital support at a fraction of the cost, enabling businesses to enhance their performance and grow.