Adactio

Business Profile

Core Value Proposition

Adactio provides a personal brand website and platform for Jeremy Keith to share in-depth web development insights, projects, and writings, including journals, articles, notes, books, and community initiatives (e.g., The Session and Web Day Out).

Target Customer

Web developers, designers, tech enthusiasts, conference organizers, and readers interested in web standards, frontend development, and progressive enhancement.

Key Differentiator

Long-form, reflective commentary with a standards-first bias, plus an integrated hub for projects, publications, and live events, anchored by the personal brand of Jeremy Keith.

Implementation Timeline

Not specified

Pain Points

1Over-reliance on large JavaScript frameworks leading to bloated, complex front-end solutions.
2Need for practical, browser-native and progressive-enhancement approaches rather than heavy, framework-centric tooling.
3Keeping up with rapid changes in frontend tooling, AI hype, and evolving web discourse.

Key Features

1Journal, Links, Articles, and Notes sections as primary content hubs.
2Projects portfolio including The Session (an online community dedicated to Irish traditional music) and other websites built (e.g., Huffduffer).
3Publications and books (HTML5 For Web Designers; Resilient Web Design; Going Offline).
4Events and conference promotion/content (Web Day Out) and speaker/offline activities.
5External presence and links to social platforms and related sites (e.g., Mastodon, Bluesky, GitHub, YouTube, Bandcamp, etc.).

Target Customer Industries

Decision Makers

1Web Developer
2Principal Frontend Engineer

Client Results

1Not specified in the provided content (no client case studies or measurable outcomes are presented).

Competitive Advantages

1Standards-first, browser-friendly approach to web development and design.
2Emphasis on progressive enhancement and avoiding unnecessary JavaScript complexity.
3Integrated content ecosystem (journal, articles, notes, projects, books) plus community events and collaborations.

Key Benefits

1Access to in-depth essays and practical guidance on frontend development.

2Curated resources (books, posts, and project links) consolidated in one place.

3Community and event opportunities (The Session, Web Day Out).

Additional Product Information

Product Description

A personal brand website and platform for Jeremy Keith, a web developer, author, and speaker, featuring a journal, links, articles, notes, and a portfolio of projects and books, alongside community initiatives and events.

Target Market

Individuals and organizations seeking web development expertise, thought leadership on frontend development and web standards, and curated resources for building robust, accessible, and performant websites.

Unique Value Proposition

A thoughtful, independent voice in web development that blends long-form analysis with practical projects and community-driven events, centered on standards-based, browser-native techniques.

Technical Requirements

Not specified

Pricing Model

Not specified

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