AdChoices

Business Profile

Core Value Proposition

AdChoices provides notice, transparency, and accountability from the advertising sector to consumers regarding online interest-based advertising in Canada.

Target Customer

Canadian online consumers who encounter ads, and advertisers/companies that join the AdChoices program.

Key Differentiator

Self-regulatory, not-for-profit program administered by the Digital Advertising Alliance of Canada (DAAC); uses a blue AdChoices icon to indicate data collection; offers opt-out tools and independent enforcement by Ad Standards; aligned with Canadian privacy laws; not an advertising company itself.

Implementation Timeline

Not specified in the available content; consumer value appears upon icon visibility and use of tools, while company onboarding timelines are not provided.

Pain Points

1Consumers lack awareness about when data is collected for interest-based advertising.
2Desire to opt out of interest-based advertising across websites and apps.
3Need for credible, independent enforcement and adherence to privacy rights.

Key Features

1Blue AdChoices icon in ads to inform users that data is being collected or used for interest-based advertising on their device.
2Opt-out from interest-based advertising via Choice Tools and learn-more resources.
3Complaint reporting and independent enforcement through Ad Standards.
4Information on how data is used and guidance on managing what you share.
5Opportunity for participating companies to join the program and commit to practices.

Target Customer Industries

Client Results

1Increased consumer control over ad targeting with opt-out capability.
2Greater transparency about data collection and use for advertising.
3Accountability through independent enforcement by Ad Standards.

Competitive Advantages

1Not-for-profit, independently enforced program.
2Compliance with Canadian privacy laws.
3Clear consumer tools for opt-out and complaint reporting.
4Broad industry associations and participating advertisers enhance program reach.

Key Benefits

1Notice and transparency about data collection for ads

2Control over ad targeting (opt-out)

3Accountability via independent enforcement

4Accessible consumer resources and tools

5Industry-wide coverage through participating companies

Additional Product Information

Product Description

A self-regulatory program for online interest-based advertising in Canada, administered by the Digital Advertising Alliance of Canada (DAAC). It provides notice, transparency, and accountability to consumers and advertisers, with a blue icon indicating ad-targeting data collection and tools to opt out.

Target Market

Canadian consumers and participating advertisers/companies that join the AdChoices program.

Unique Value Proposition

Independent, not-for-profit self-regulatory program delivering notice and control over interest-based advertising in Canada, featuring a universal blue icon, explicit opt-out tools, and enforcement by Ad Standards.

Technical Requirements

Uses cookies, advertising IDs on mobile devices, and token identifiers to support interest-based advertising; no specific consumer-side technical requirements are stated.

Pricing Model

Not disclosed

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