Business Profile
AdChoices provides notice, transparency, and accountability from the advertising sector to consumers regarding online interest-based advertising in Canada.
Canadian online consumers who encounter ads, and advertisers/companies that join the AdChoices program.
Self-regulatory, not-for-profit program administered by the Digital Advertising Alliance of Canada (DAAC); uses a blue AdChoices icon to indicate data collection; offers opt-out tools and independent enforcement by Ad Standards; aligned with Canadian privacy laws; not an advertising company itself.
Not specified in the available content; consumer value appears upon icon visibility and use of tools, while company onboarding timelines are not provided.
A self-regulatory program for online interest-based advertising in Canada, administered by the Digital Advertising Alliance of Canada (DAAC). It provides notice, transparency, and accountability to consumers and advertisers, with a blue icon indicating ad-targeting data collection and tools to opt out.
Canadian consumers and participating advertisers/companies that join the AdChoices program.
Independent, not-for-profit self-regulatory program delivering notice and control over interest-based advertising in Canada, featuring a universal blue icon, explicit opt-out tools, and enforcement by Ad Standards.
Uses cookies, advertising IDs on mobile devices, and token identifiers to support interest-based advertising; no specific consumer-side technical requirements are stated.
Not disclosed
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