AdChoices
Business Profile
Core Value Proposition
AdChoices provides notice, transparency, and accountability from the advertising sector to consumers regarding online interest-based advertising in Canada.
Target Customer
Canadian online consumers who encounter ads, and advertisers/companies that join the AdChoices program.
Key Differentiator
Self-regulatory, not-for-profit program administered by the Digital Advertising Alliance of Canada (DAAC); uses a blue AdChoices icon to indicate data collection; offers opt-out tools and independent enforcement by Ad Standards; aligned with Canadian privacy laws; not an advertising company itself.
Implementation Timeline
Not specified in the available content; consumer value appears upon icon visibility and use of tools, while company onboarding timelines are not provided.
Pain Points
- 1Consumers lack awareness about when data is collected for interest-based advertising.
- 2Desire to opt out of interest-based advertising across websites and apps.
- 3Need for credible, independent enforcement and adherence to privacy rights.
Key Features
- 1Blue AdChoices icon in ads to inform users that data is being collected or used for interest-based advertising on their device.
- 2Opt-out from interest-based advertising via Choice Tools and learn-more resources.
- 3Complaint reporting and independent enforcement through Ad Standards.
- 4Information on how data is used and guidance on managing what you share.
- 5Opportunity for participating companies to join the program and commit to practices.
Target Customer Industries
Client Results
- 1Increased consumer control over ad targeting with opt-out capability.
- 2Greater transparency about data collection and use for advertising.
- 3Accountability through independent enforcement by Ad Standards.
Competitive Advantages
- 1Not-for-profit, independently enforced program.
- 2Compliance with Canadian privacy laws.
- 3Clear consumer tools for opt-out and complaint reporting.
- 4Broad industry associations and participating advertisers enhance program reach.
Key Benefits
Additional Product Information
Product Description
A self-regulatory program for online interest-based advertising in Canada, administered by the Digital Advertising Alliance of Canada (DAAC). It provides notice, transparency, and accountability to consumers and advertisers, with a blue icon indicating ad-targeting data collection and tools to opt out.
Target Market
Canadian consumers and participating advertisers/companies that join the AdChoices program.
Unique Value Proposition
Independent, not-for-profit self-regulatory program delivering notice and control over interest-based advertising in Canada, featuring a universal blue icon, explicit opt-out tools, and enforcement by Ad Standards.
Technical Requirements
Uses cookies, advertising IDs on mobile devices, and token identifiers to support interest-based advertising; no specific consumer-side technical requirements are stated.
Pricing Model
Not disclosed
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