AddEvent
Business Profile
Core Value Proposition
[AddEvent] provides a calendar and event tools platform that helps organizations get events onto users' calendars, collect RSVPs, embed calendars, create subscription calendars, and automate event updates to boost attendance and reduce no-shows.
Target Customer
Businesses and organizations of all sizes that host events, webinars, workshops, product drops, or scheduled activities across various industries.
Key Differentiator
The most-used Add to Calendar solution on the internet since 2012, marketed as the 'number one Add to Calendar service' and trusted by over 300,000 companies; combines embeddable calendars, subscription calendars, RSVP, landing pages, automated updates, and broad integrations in one platform.
Implementation Timeline
Implementation can be quick: embedding calendar on a website requires no coding experience and can be done in seconds; other features (RSVP forms, landing pages, automated updates) are designed for rapid setup and deployment.
Pain Points
- 1No-shows and missed events
- 2Difficulty getting attendees to save events to calendars
- 3Fragmented promotion across website, email campaigns, and social channels
Key Features
- 1Online RSVP form and event registration
- 2Subscription Calendar to share multiple events as a calendar users can subscribe to
- 3Embeddable calendar for websites to display and share events
- 4Automated events with dynamic updates
- 5Add to Calendar buttons/links for websites and emails
- 6Event landing pages and RSVP landing pages
- 7Landing pages for calendars and subscription calendars
- 8Integrations with Zapier and major email/CRM platforms; Calendar API
- 9Analytics and updates
Target Customer Industries
Client Results
- 1Increase attendance rates
- 2Drive community engagement
- 3Reduce no-shows
- 4Improve RSVP collection and calendar adoption
Competitive Advantages
- 1All-in-one calendar and event toolkit (RSVP, Add to Calendar, embedding, subscription calendars, landing pages, automation)
- 2No coding required for website embeds; quick setup
- 3Dynamic, personalized, and automated calendar links for each user
- 4Strong integrations with email/CRM tools (Mailchimp, Marketo, Salesforce, HubSpot) and Zapier
- 5Proven footprint and credibility (over 300,000 companies; active since 2012)
Key Benefits
Case Studies & Success Stories
Customer testimonial – Brian Swichkow (United States)
Praises reliability, robust features, and responsive support; notes ongoing feature updates driven by feedback.
Customer testimonial – Andrea (United States)
Highlights excellent customer service, customization assistance, and openness to feedback.
Customer testimonial – Miles (USA)
Notes easy setup, supportive videos, and positive attitude from the team.
Customer testimonial – Pia Silva (United States)
Appreciates quick, thorough support with walkthroughs and explanations.
Customer testimonial – Kealy (USA)
Finds the platform easy to use with good support.
Customer testimonial – Ulan (Philippines)
Commends the platform and prompt, comprehensive support.
Additional Product Information
Product Description
A comprehensive calendar and event tools platform that enables sharing events, collecting RSVPs, embedding calendars, creating subscription calendars, landing pages, and automated updates to boost attendance and reduce no-shows.
Target Market
Organizations and brands hosting events across sectors (retail, health & wellness, education, software/technology, nonprofits, marketing agencies, small businesses, etc.) seeking to increase attendance and engagement.
Unique Value Proposition
A long-standing, widely adopted Add to Calendar solution (since 2012) trusted by over 300,000 companies, offering a broad suite of calendar, RSVP, embedding, and automation features with easy integration into websites and marketing workflows.
Technical Requirements
Integrates with Zapier and major email/CRM platforms (e.g., Mailchimp, Marketo, Salesforce, HubSpot); Calendar API available; Website compatibility with Wix, Weebly, Squarespace, WordPress; Embedding requires no coding
Pricing Model
Pricing details not included in the provided content
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