AdExchanger
Business Profile
Core Value Proposition
AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
Target Customer
Marketers, Agencies, Publishers, Ad Tech & Platforms, and digital advertising professionals seeking insights and events in programmatic advertising, identity, measurement, privacy, AI, CTV and related topics.
Key Differentiator
Combines independent editorial coverage with a live events ecosystem, including the flagship Programmatic I/O conference; long-running content studios, newsletters, podcasts; an AdExchanger Advisory Board and membership offerings (AdHero).
Implementation Timeline
Programmatic I/O New York is scheduled for September 29-30, 2025; content and speaker lineups are described for ongoing conference iterations.
Pain Points
- 1Need reliable, in-depth coverage of rapidly evolving programmatic advertising and data-driven marketing.
- 2Desire for industry networking and education through live events and conferences.
- 3Need guidance on complex topics like identity, measurement, data privacy, AI, CTV and commerce in advertising.
Key Features
- 1News, analysis and exclusive reports on data-driven advertising and marketing.
- 2Annual Programmatic I/O conferences (New York) with speakers, agenda and attendee networking.
- 3Newsletters (AdExchanger Daily) and podcasts (AdExchanger Talks).
- 4AdExchanger Content Studio and contributor content (editorial talent and industry experts).
- 5Membership options (AdHero) and an advisory board.
Target Customer Industries
Decision Makers
- 1Founder & CEO
- 2Senior Advisor
- 3Director
- 4Principal Product Marketing Manager
- 5VP, Advanced Audio & Data Revenue
- 6VP, Strategy & Partnerships
- 7President, Operations
- 8SVP, Inventory Partnerships
- 9Co-Founder & CEO
- 10Chief Marketing Officer
- 11Chief Media Officer
- 12Managing Editor
- 13Executive Editor
- 14Group Director, Investment
- 15Director, Global Digital Commerce Marketing
- 16Head of Podcast Advertising & Business Development
- 17VP of Advertising
- 18CEO and Co-Founder
- 19Managing Director
- 20Director of Integrated Media
- 21VP, Addressable Sales
- 22Global Head of Podcast Advertising & Business Development
Client Results
- 1Not specified in the provided content
Competitive Advantages
- 1Established leader in programmatic and data-driven advertising coverage since 2013 (founding of Programmatic I/O by AdExchanger).
- 2Dual offering of editorial coverage and a major live events platform, enabling education and networking in one ecosystem.
- 3Access to high-profile industry speakers and decision-makers from brands, agencies, publishers and ad tech firms.
- 4Dedicated membership and advisory resources (AdHero, Advisory Board) to foster community and exclusive insights.
Key Benefits
Additional Product Information
Product Description
AdExchanger is a media platform that provides news, analysis and events focused on data-driven digital advertising and marketing, including the flagship conference Programmatic I/O New York.
Target Market
Digital marketers, agencies, publishers, ad tech companies, and brands seeking programmatic advertising insights and networking opportunities.
Unique Value Proposition
A specialized, credible source combining impartial industry journalism with a premier events program that connects marketers, agencies, publishers and technology providers around programmatic advertising and data-driven marketing.
Technical Requirements
Not specified in the content.
Pricing Model
Pricing details are not disclosed in the provided content; mentions of events and memberships exist, but no specific pricing.
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