adidas Running app

Business Profile

Core Value Proposition

adidas Running app provides a comprehensive running tracking and training platform that helps users track workouts, follow adaptive training plans, join challenges, and earn adiClub rewards.

Target Customer

Individuals seeking to start or improve their running and overall fitness, from beginners to marathon trainees, who want guidance, motivation, and a community.

Key Differentiator

Adaptive training plans that adjust to user feedback and progress, integrated adiClub rewards, and a global running community with events and challenges.

Implementation Timeline

{"Plan durations range from 4 to 16 weeks depending on the selected plan","Beginner 5k, 8-16 weeks; Beginner Walk to Run 8-16 weeks; Walker/Run 8-16 weeks for 10k; Your first half marathon 8-16 weeks; Your first marathon 12-16 weeks; Get Active 4-6 weeks; Cardio burn 4-6 weeks"}

Pain Points

1Lack of structure and guidance for starting or progressing a running routine
2Limited motivation or accountability to train consistently
3Desire to track progress and earn rewards for activities

Key Features

1Track workouts with GPS
2Adaptive running training plans with a fitness evaluation
3Training plans for 5k to marathon
4Voice Coach
5Leaderboard and running stats
6Join events and challenges
7Move to Earn adiClub points and rewards

Target Customer Industries

Client Results

1Users can adhere to training plans and monitor progress over time
2Users earn adiClub points and redeem them for rewards
3Users can improve running performance through GPS tracking and stats

Competitive Advantages

1Adaptive plans that adjust based on user feedback and progress
2Integrated social features, events, and community support
3AdiClub rewards and Move to Earn framework
4GPS tracking, voice coaching, and detailed running stats

Key Benefits

1Personalized plans matched to fitness level

2Motivation through challenges and a supportive community

3Rewards via adiClub

4Comprehensive activity tracking and statistics

5Access to events, guided runs, and social features

Additional Product Information

Product Description

A running tracking and training platform offering GPS tracking, adaptive plans, events, guided runs, and adiClub rewards.

Target Market

End users seeking to start or enhance running and fitness routines, from beginners to marathon trainees, who want guided plans and a community.

Unique Value Proposition

Personalized, adaptive training plans that evolve with the user, supplemented by rewards and a global running community to sustain motivation and engagement.

Technical Requirements

{"iOS and Android apps in selected markets","Internet connection required for full functionality","GPS capability for tracking runs","Device registration and account creation"}

Pricing Model

{"Basic Membership available at no additional cost","Premium Membership offered for a paid subscription with additional features","Automatic renewal of Premium Membership unless canceled; prices subject to change","Refunds are limited to specified conditions; cancellations can be managed via Platform or App Stores"}

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