Adrecord
Business Profile
Core Value Proposition
Adrecord provides a platform for e-merchants to run profitable and measurable collaborations with affiliates and influencers.
Target Customer
Advertisers (e-commerce/retail brands) seeking performance-based partnerships, and publishers/affiliates/influencers in the Nordic region. Also mentions ambassadors as part of the collaboration mix.
Key Differentiator
Nordic-focused, transparent, performance-based affiliate and influencer platform that unifies affiliates, influencers, and ambassadors on one platform with a single invoice; integrates Adrecord and Adtraction into one shared platform for enhanced service and growth opportunities.
Implementation Timeline
Not explicitly stated; platform emphasizes quick onboarding and starting 'in no time' with a simple and clear dashboard
Pain Points
- 1Unclear attribution/ROI in affiliate and influencer marketing
- 2High administrative burden from managing multiple partners
- 3Fragmented networks and invoicing across affiliates, influencers, and ambassadors
Key Features
- 1Performance-based commissions (pay only when sales occur)
- 2Transparent control panel with extensive statistics and reporting
- 3Unified platform for managing affiliates, influencers, and ambassadors
- 4One consolidated invoice for all collaborations
- 5Personal service and world-class support; easy onboarding
Target Customer Industries
Decision Makers
- 1Founder
- 2CTO
- 3CEO
- 4Account Manager
- 5Partner Manager
- 6Developer
Client Results
- 1Increased sales through performance-based collaborations
- 2Measurable success and qualitative, profitable partnerships
- 3Clear statistics and reporting enabling better decision making
Competitive Advantages
- 1Performance-based pricing (pay only for results)
- 2Transparent, comprehensive analytics and reporting
- 3Unified platform covering affiliates, influencers, and ambassadors
- 4Single invoice for all collaborations
- 5Dedicated personal service and support; Nordic focus
Key Benefits
Additional Product Information
Product Description
An affiliate and influencer marketing platform that enables e-merchants to run performance-based collaborations with affiliates, influencers, and ambassadors, with comprehensive analytics and a single invoicing experience.
Target Market
E-commerce/Retail brands and advertisers seeking performance-based partnerships; publishers/affiliates/influencers in the Nordic region
Unique Value Proposition
A transparent, performance-based, Nordic-focused platform that unifies affiliates, influencers, and ambassadors under one system with centralized analytics and invoicing, backed by personal support.
Technical Requirements
Not specified in the provided content
Pricing Model
Performance-based pricing: advertisers pay commissions to affiliates/influencers; no upfront payments; consolidated invoicing
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