AERA DIGITAL

Business Profile

Core Value Proposition

AERA DIGITAL provides access to news and information from the AERA brand, with a membership program offering newsletters, access to the past year's electronic magazines, and exclusive events.

Target Customer

Japanese readers of AERA DIGITAL who want timely news, special features, archive access, giveaways, and invitations to talks/events.

Key Differentiator

Free membership (AERA Members) that unlocks archival access to past issues, newsletters, exclusive giveaways, event invitations, and a direct channel for reader input to editors.

Implementation Timeline

Value available immediately upon membership registration (free) and ongoing access to newsletters and archived issues from the past year.

Pain Points

1Need to access past magazine issues and current news in a single digital platform (Historic back issues included: past year of Weekly Asahi electronic magazines).
2Desire for exclusive content and real-world events or talks featuring notable guests.
3Want a direct line to editors and a way for reader feedback to influence content.

Key Features

1Free AERA Members membership with access to newsletters.
2Past year of Weekly Asahi electronic magazines available for free reading.
3Gifts and magazine/book giveaways for members.
4Invite-only talks/events with notable guests.
5Community channel where member feedback is collected and reflected in content.
6Back catalogue access to back issues and special contributions (e.g., “バックナンバー” and related content).

Target Customer Industries

Client Results

1Immediate access to newsletters and one-year back issues upon registration.
2Exclusive event invitations and giveaways for members.
3Editorial content influenced by member feedback as part of the community feature.

Competitive Advantages

1Free membership option (no cost to join).
2Access to past year of electronic magazines (週刊朝日) in a shared reader platform.
3Direct invitations to talks/events with notable guests.
4Gifts and magazine/book giveaways for members.
5Editorial staff actively incorporate member feedback into content development.

Key Benefits

1Email newsletters to stay updated on trends and topics.

2One-year access to electronic back issues of Weekly Asahi (週刊朝日).

3Exclusive member giveaways and access to cultural/events promotions.

4Invitation to talk events with notable guests.

5Community-driven content improvement via reader feedback.

Additional Product Information

Product Description

AERA DIGITAL is a news/information site operated by Asahi Shimbun Publications that integrates the AERA brand’s content across news, features, and special topics, with a member program offering exclusive perks.

Target Market

General news readers in Japan, readers interested in AERA content, archival access enthusiasts, and event/guest speaker fans.

Unique Value Proposition

Free member program that combines timely content access, archival back issues, exclusive events, and a direct reader-editor feedback loop within a single digital platform.

Technical Requirements

AERA Members require 朝日ID for registration; membership is free. Access includes newsletters and back issues once registered.

Pricing Model

Free (no membership fee) for AERA Members; additional paid content is not indicated in the provided content.

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