Aetna Health Insurance Plans
Business Profile
Core Value Proposition
Aetna Health Insurance Plans provides health insurance plans, including Medicare, ACA/individual & family plans, Medicaid, employer plans, and dental/vision and other supplemental options, to meet the needs of individuals and families, employers, health care providers and insurance agents/brokers.
Target Customer
{"Individuals and families","Medicare beneficiaries / Medicare plans","Medical providers","Agents and brokers","Employers","Dental providers","Students","International customers"}
Key Differentiator
Proud to be part of the CVS Health family, offering a broad suite of health coverage options and digital tools to help users find care, manage plans, and access resources.
Implementation Timeline
Not specified
Pain Points
- 1Finding a health plan that meets individual or family needs
- 2Finding in-network doctors, dentists, pharmacies and hospitals
- 3Understanding coverage, plan details and managing costs and benefits
Key Features
- 1Medicare plans (Medicare Advantage, Medicare Part D, etc.)
- 2ACA individual & family plans
- 3Employer health plans
- 4Dental, vision and supplemental plans
- 5Pharmacy plan information
- 6Find a doctor / Find a drug / Find a dentist / Find an eye doctor
- 7Member login to manage plan details and access benefits
- 8Aetna Health app download (mobile access)
- 9Health resources and guidance (health guide, FAQs, tools)
Target Customer Industries
Client Results
- 1Not specified in content
Competitive Advantages
- 1Brand backing as part of the CVS Health family
- 2Comprehensive coverage options across Medicare, ACA, Medicaid, employer plans, dental and vision
- 3Digital tools to find care and manage plans (Find a doctor, Find a drug, member login, mobile app)
Key Benefits
Additional Product Information
Product Description
Aetna offers a range of health insurance products including Medicare, ACA/individual & family plans, Medicaid, employer plans, and dental/vision/supplemental coverage, with resources to help members find care, manage benefits and access health information.
Target Market
Individuals and families, employers, medical/dental providers, insurance agents/brokers, students, and international members seeking health coverage and related services
Unique Value Proposition
Broad, multi-channel health coverage backed by CVS Health, paired with tools to find care, manage plans, and access health resources across Medicare, ACA, Medicaid, and employer programs.
Technical Requirements
Aetna Health app available for download from the App Store or Google Play; some features require logging in; mobile number can be used to receive a download link via SMS
Pricing Model
Not disclosed
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