Afisha.uz

Business Profile

Core Value Proposition

Afisha.uz provides a centralized city events portal for Tashkent, delivering a catalog of venues, reviews, and listings for cinema, theatre, concerts, exhibitions, and other upcoming events.

Target Customer

Residents and visitors of Tashkent seeking entertainment information, venue details, reviews, and event listings; advertisers looking to reach a local audience.

Key Differentiator

Localized, multi-language platform focused on Tashkent with an up-to-date calendar, venue directory, user reviews, news, and an integrated advertising/media-kit for local businesses.

Implementation Timeline

Not specified in the provided content.

Pain Points

1Difficulty discovering and tracking upcoming events across multiple venues in Tashkent.
2Need for reliable venue information, reviews, and event details to make informed choices.
3Desire for advertising opportunities to reach a local audience through a single platform with cross-channel promotion.

Key Features

1Comprehensive event calendar with date-based navigation and listings.
2Categories such as cinema, concerts, theatres, exhibitions, and other events.
3Venue directory with reviews, comments, and news/announcements.
4Advertising options with a detailed media kit and social media amplification.
5News, reviews, and announcements related to events and venues.

Target Customer Industries

Decision Makers

1Advertising Manager
2Marketing Manager
3Commercial Department

Client Results

1Increased visibility and reach for events and venues via Afisha.uz platform and its social channels.
2Promotional campaigns can include site/mobile placement plus announcements on Telegram and Facebook as part of PR packages.

Competitive Advantages

1Localized focus on Tashkent with multi-language support (Uzbek and Russian).
2Structured media-kit with multiple ad placements and bundled options.
3All-in-one platform combining event listings, venue directory, reviews, and news.

Key Benefits

1Centralized access to entertainment listings and venue information.

2Up-to-date calendar of upcoming events and announcements.

3Advertising packages with media-kit-based placements and cross-channel promotion.

Additional Product Information

Product Description

Afisha.uz is a city-wide events portal for Tashkent offering a catalog of venues, reviews, and listings for cinema, theatre, concerts, exhibitions, and other upcoming events, along with news and calendar features.

Target Market

Residents and visitors of Tashkent seeking entertainment information, event schedules, venue details, and advertisers seeking local exposure.

Unique Value Proposition

Localized, multi-language city events platform with an up-to-date calendar, venue directory, reviews, and advertising options tailored for Tashkent.

Technical Requirements

Not specified in the provided content.

Pricing Model

Advertising pricing is published in Afisha.uz's media kit and includes multiple placements and bundles. Examples include: top banner 970x250 (1,000 impressions) 20,900 sum; right sidebar 300x500 (1,000 impressions) 15,900 sum; mobile standard banner 640x300 (1,000 impressions) 19,500 sum; mobile splash 640x960 (1,000 impressions) 43,000 sum. Bundled options include PR materials (site/mobile) with cross-promotion to Telegram/Facebook (6,700,000 sum; 9,500,000 sum for PR article with Instagram), social posts (7,600,000 sum), Instagram posts (4,200,000 sum RU; 1,800,000 sum Uz for certain formats), Telegram posts (4,200,000 sum RU; 1,800,000 sum Uz), writing/creation services (2,400,000 sum), and multi-channel packages (5,600,000 sum for PR material writing in RU; other RU/Uz versions priced separately).

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