Aire 360

Business Profile

Core Value Proposition

Aire 360 provides bouncy blowouts and lasting curls with zero heat damage using air styling and CeraGloss ceramic attachments.

Target Customer

Consumers seeking premium, salon-quality hair styling tools for home use; retailers and professionals selling high-end hair tools.

Key Differentiator

First ceramic air styler that uses adjustable air flow and ceramic attachments (CeraGloss) to form curls with no heat damage, complemented by SoftAire drying concentrator and a lightweight, ergonomic design.

Implementation Timeline

Value and styling results are demonstrated during initial use (implied immediate styling capability in a single session).

Pain Points

1Heat damage from traditional heat styling tools
2Difficulty achieving lasting blowouts or curls at home
3Need to manage multiple styling tools and attachments for different looks

Key Features

1Aire 360 base with SoftAire drying concentrator
21.35” ceramic curling attachments and oval brush with SmoothGrip bristles
3CeraGloss ceramic surface on attachments for shine and smoothness
49ft, 360-degree swivel cord and 1500W output (125V)
5Lightweight design (about 1.2 lbs) with 3 heat settings and 3 speed settings
6Interchangeable attachments and travel/storage tote included
7ProGlide clip and air-based curling technology that shapes curls with air

Target Customer Industries

Decision Makers

1Category Manager
2Merchandise Buyer
3Marketing Manager
4Purchasing Manager
5Store Manager

Client Results

1Zero heat damage styling
2Fast, one-pass styling for quick looks
3Long-lasting blowouts and curled looks
4Lightweight, easy-to-maneuver device with versatile attachments

Competitive Advantages

1Zero heat damage due to air-based styling and ceramic attachments
2Gardening of curls via air rather than sole heat application
3Versatile, multi-attachment system (curling, brushing, smoothing)
4Long barrel options and ProGlide design for better control
5Lightweight, ergonomic design with a long 9ft cord

Key Benefits

1Zero heat damage while styling

2Fast, salon-quality blowouts at home

3Durable, glossy curls with ceramic attachments

4Lightweight, easy-to-handle design

5Versatile tool set for multiple looks

Case Studies & Success Stories

Aire 360 testimonial – Hannah

Case #1

Praise for ease of use: curling attachment is easy to use with one hand and produces lasting results.

Aire 360 testimonial – Iheartreview

Case #2

Curls lasting all day and a life-saver for shoulder comfort; user confidence in results.

Aire 360 testimonial – Marcy07

Case #3

Describes the tool as the best styling device with zero heat damage.

Additional Product Information

Product Description

The first ceramic air styler designed to deliver bouncy blowouts and lasting curls with zero heat damage. Includes Aire 360 base, SoftAire drying concentrator, 1.35” ceramic curling attachments (left and right), oval brush attachment, and a vegan leather storage tote. Powered by T3 AireX motor with 1500W performance and 125V supply.

Target Market

Home users who want premium, salon-quality styling at home and retailers/distributors who stock high-end hair tools.

Unique Value Proposition

Aire 360 combines air-based curling with CeraGloss ceramic attachments to create lasting blowouts and curls without heat damage, delivering professional results at home.

Technical Requirements

Wattage 1500W; Voltage 125V; Weight 1.2 lbs; Cord: 9 ft, 360-degree swivel; 3 heat settings; 3 speed settings; compatible with Aire 360 base and attachments; includes Ceramic Curling Attachments and Oval Brush; CeraGloss ceramic surface; SoftAire drying concentrator.

Pricing Model

Direct-to-consumer pricing with listed MSRP and sale pricing. Examples: Aire 360 base $299.99 (sale $249.99); SinglePass Curl X $149.99 (sale $79.99); Aire IQ $399.99 (sale $299.99). Additional accessories and sets have their own pricing (e.g., $59.99–$79.99 range, occasional special offers).

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