Aire 360
Business Profile
Core Value Proposition
Aire 360 provides bouncy blowouts and lasting curls with zero heat damage using air styling and CeraGloss ceramic attachments.
Target Customer
Consumers seeking premium, salon-quality hair styling tools for home use; retailers and professionals selling high-end hair tools.
Key Differentiator
First ceramic air styler that uses adjustable air flow and ceramic attachments (CeraGloss) to form curls with no heat damage, complemented by SoftAire drying concentrator and a lightweight, ergonomic design.
Implementation Timeline
Value and styling results are demonstrated during initial use (implied immediate styling capability in a single session).
Pain Points
- 1Heat damage from traditional heat styling tools
- 2Difficulty achieving lasting blowouts or curls at home
- 3Need to manage multiple styling tools and attachments for different looks
Key Features
- 1Aire 360 base with SoftAire drying concentrator
- 21.35” ceramic curling attachments and oval brush with SmoothGrip bristles
- 3CeraGloss ceramic surface on attachments for shine and smoothness
- 49ft, 360-degree swivel cord and 1500W output (125V)
- 5Lightweight design (about 1.2 lbs) with 3 heat settings and 3 speed settings
- 6Interchangeable attachments and travel/storage tote included
- 7ProGlide clip and air-based curling technology that shapes curls with air
Target Customer Industries
Decision Makers
- 1Category Manager
- 2Merchandise Buyer
- 3Marketing Manager
- 4Purchasing Manager
- 5Store Manager
Client Results
- 1Zero heat damage styling
- 2Fast, one-pass styling for quick looks
- 3Long-lasting blowouts and curled looks
- 4Lightweight, easy-to-maneuver device with versatile attachments
Competitive Advantages
- 1Zero heat damage due to air-based styling and ceramic attachments
- 2Gardening of curls via air rather than sole heat application
- 3Versatile, multi-attachment system (curling, brushing, smoothing)
- 4Long barrel options and ProGlide design for better control
- 5Lightweight, ergonomic design with a long 9ft cord
Key Benefits
Case Studies & Success Stories
Aire 360 testimonial – Hannah
Praise for ease of use: curling attachment is easy to use with one hand and produces lasting results.
Aire 360 testimonial – Iheartreview
Curls lasting all day and a life-saver for shoulder comfort; user confidence in results.
Aire 360 testimonial – Marcy07
Describes the tool as the best styling device with zero heat damage.
Additional Product Information
Product Description
The first ceramic air styler designed to deliver bouncy blowouts and lasting curls with zero heat damage. Includes Aire 360 base, SoftAire drying concentrator, 1.35” ceramic curling attachments (left and right), oval brush attachment, and a vegan leather storage tote. Powered by T3 AireX motor with 1500W performance and 125V supply.
Target Market
Home users who want premium, salon-quality styling at home and retailers/distributors who stock high-end hair tools.
Unique Value Proposition
Aire 360 combines air-based curling with CeraGloss ceramic attachments to create lasting blowouts and curls without heat damage, delivering professional results at home.
Technical Requirements
Wattage 1500W; Voltage 125V; Weight 1.2 lbs; Cord: 9 ft, 360-degree swivel; 3 heat settings; 3 speed settings; compatible with Aire 360 base and attachments; includes Ceramic Curling Attachments and Oval Brush; CeraGloss ceramic surface; SoftAire drying concentrator.
Pricing Model
Direct-to-consumer pricing with listed MSRP and sale pricing. Examples: Aire 360 base $299.99 (sale $249.99); SinglePass Curl X $149.99 (sale $79.99); Aire IQ $399.99 (sale $299.99). Additional accessories and sets have their own pricing (e.g., $59.99–$79.99 range, occasional special offers).
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