Airstream Travel Trailers and Touring Coaches
Business Profile
Core Value Proposition
Airstream Travel Trailers and Touring Coaches provides iconic aluminum design, premium craftsmanship, and a lifelong community.
Target Customer
Individual RV buyers and outdoor lifestyle enthusiasts; Airstream dealer network and brand partners; potential commercial/project buyers via the Commercial Projects channel.
Key Differentiator
Iconic aluminum exterior with a long-standing heritage as the world’s longest-tenured RV manufacturer; detailed craftsmanship (e.g., up to 350 hours and 3,000 rivets per trailer); high-profile brand collaborations (Frank Lloyd Wright, Pottery Barn, REI Co-op, Tommy Bahama); extensive dealer network and owner community.
Implementation Timeline
Not specified in content
Pain Points
- 1Desire for premium, durable, well-designed RVs with iconic aesthetics
- 2Need for a strong owner community and support ecosystem
- 3Interest in exclusive editions and brand collaborations
Key Features
- 1Multiple model families: Travel Trailers and Touring Coaches
- 2Brand collaborations and special editions (Frank Lloyd Wright Usonian Edition, Pottery Barn Special Edition, REI Co-op Special Edition, Tommy Bahama Collaboration)
- 3Strong dealer network (Five Rivet Dealerships) and support resources
- 4Airstream Academy and educational resources
- 5Quality manufacturing process and heritage (Silver Bullet facility in Jackson Center, Ohio)
Target Customer Industries
Client Results
- 1Premium RV ownership experience with durable construction and iconic design
- 2Access to exclusive edition models and partnerships
- 3Strong community and ownership network
Competitive Advantages
- 1Iconic aluminum construction and timeless design
- 2Heritage and longevity as a brand (longest-tenured RV manufacturer)
- 3Detailed craftsmanship (e.g., 350 hours and 3,000 rivets per trailer)
- 4Wide model range including special editions and collaborations
- 5Robust dealer network and owner support ecosystem
Key Benefits
Additional Product Information
Product Description
Manufacturer of iconic aluminum travel trailers and Class B RVs, offering a range of models (Travel Trailers and Touring Coaches) and brand collaborations; described as the longest-tenured recreational vehicle manufacturer worldwide.
Target Market
RV buyers and outdoor enthusiasts seeking premium travel trailers and motorhomes; dealers and potential commercial projects; brand enthusiasts of iconic design
Unique Value Proposition
Iconic aluminum design with heritage, craftsmanship, and a community-driven ownership experience, reinforced by exclusive collaborations and a global dealer network
Technical Requirements
Touring Coaches are built on Mercedes-Benz Sprinter or RAM ProMaster Class B van platforms; manufacturing and design ecosystem includes the Jackson Center, Ohio facility
Pricing Model
{"{\"model_group\":\"Travel Trailers\",\"prices\":[{\"model\":\"Classic\",\"price\":\"Starting at $181,300\"},{\"model\":\"Frank Lloyd Wright Limited Edition\",\"price\":\"Starting at $184,900\"},{\"model\":\"Globetrotter\",\"price\":\"Starting at $133,400\"},{\"model\":\"Trade Wind\",\"price\":\"Starting at $122,900\"},{\"model\":\"International\",\"price\":\"Starting at $114,400\"},{\"model\":\"Flying Cloud\",\"price\":\"Starting at $99,400\"},{\"model\":\"Caravel\",\"price\":\"Starting at $78,400\"},{\"model\":\"Bambi\",\"price\":\"Starting at $63,400\"},{\"model\":\"Basecamp Basecamp Xe\",\"price\":\"Starting at $78,500\"},{\"model\":\"Basecamp\",\"price\":\"Starting at $51,700\"}]}","{\"model_group\":\"Touring Coaches\",\"prices\":[{\"model\":\"Atlas\",\"price\":\"Starting at $326,400\"},{\"model\":\"Interstate 24GL\",\"price\":\"Starting at $270,900\"},{\"model\":\"Interstate 24GT\",\"price\":\"Starting at $280,900\"},{\"model\":\"Interstate 19GT\",\"price\":\"Starting at $244,400\"},{\"model\":\"Interstate 19X\",\"price\":\"Starting at $233,400\"},{\"model\":\"Interstate 19X LE Outland Edition\",\"price\":\"Starting at $299,900\"},{\"model\":\"Rangeline\",\"price\":\"Starting at $158,400\"}]}"}
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