All About Birds
Business Profile
Core Value Proposition
All About Birds provides an online guide to birds and birdwatching with identification, life history, sounds, and video resources to help users learn, identify, and engage with birds.
Target Customer
Birders and hobbyists; educators (K–12 teachers and educators); students; researchers; citizen scientists; general audience interested in birds
Key Differentiator
Free, comprehensive bird resource with a large media library (Macaulay Library) and integrated tools (Bird Guide, Merlin Bird ID, eBird, Bird Cams) all in one accessible platform
Implementation Timeline
Immediate access to online resources; courses range from webinars to college-level, with value realized through ongoing use and participation in citizen-science projects over time
Pain Points
- 1Difficulty identifying bird species accurately
- 2Limited reliable information on birds' life history and behavior in one place
- 3Need for high-quality sounds, photos, and videos to learn and teach about birds
Key Features
- 1Bird Guide with detailed life history and identification information
- 2Merlin Bird ID tools and app for species ID
- 3Macaulay Library archive with 400k+ audio recordings and 10M+ photographs
- 4Bird Cams offering live viewing of birds and nesting behavior
- 5eBird integration for recording sightings and contributing to science
- 6Lifelong-learning courses via Bird Academy
- 7FeederWatch and NestWatch resources for citizen science and backyard monitoring
Target Customer Industries
Decision Makers
- 1Teacher
- 2Educator
- 3Scientist
Client Results
- 1Improved bird identification and understanding of species life histories
- 2Access to a vast, high-quality media library for education and research
- 3Participation in citizen-science data collection through eBird, FeederWatch, and NestWatch
- 4Engagement with live cams and online courses to deepen knowledge and interest in birds
Competitive Advantages
- 1Extensive media library (Macaulay Library) with hundreds of thousands of audio recordings and millions of photos
- 2Integrated ecosystem of tools (Bird Guide, Merlin Bird ID, eBird, Bird Cams) in one platform
- 3Free access funded by donors, increasing accessibility to all users
- 4Dedicated programs for education (K–12), citizen science, and community engagement
Key Benefits
Additional Product Information
Product Description
An online, free birding resource from the Cornell Lab of Ornithology offering a comprehensive bird guide, identification tools, life history information, sounds, videos, and access to related citizen-science projects and an extensive media library.
Target Market
Birders and educators (K–12 and beyond), students, researchers, and citizen scientists seeking reliable bird identification, life history, and media resources
Unique Value Proposition
A free, all-in-one, evidence-based birding platform that combines identification tools, rich media, live cams, and citizen-science integration to educate, inspire, and enable conservation-minded birding
Technical Requirements
Web access required; Merlin Bird ID app available for ID needs; streaming/media require internet connectivity
Pricing Model
Free resource funded by donors
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