AllFactors
Business Profile
Core Value Proposition
AllFactors provides end-to-end measurement for websites and marketing using AI to reveal what drives growth, without tagging or spreadsheets.
Target Customer
B2B SaaS marketing teams and executives (Founder/CEO, CMO, Head of Marketing, Marketing Manager, Content Marketer, Performance Marketer, Digital Marketer, Demand Gen Marketer, Growth Marketer, Product Marketer, Marketing Agency).
Key Differentiator
AI-powered auto-measurement with unified data across website, marketing and CRM, built-in tools (Ads Tracking Tool, Link Shortener) and full funnel visibility, with no reliance on tagging and no data loss from ad-blockers.
Implementation Timeline
Implementation in minutes with a 5-minute setup; insights appear in seconds after script installation.
Pain Points
- 1Lack of visibility into which marketing activities actually drive revenue / no single source of truth
- 2Data silos across website, marketing channels, content, and CRM
- 3Ad blockers and third-party cookie deprecation impede accurate tracking
Key Features
- 1Auto-Measure AI for website & marketing
- 2Unified Marketing Measurement across website, marketing, and CRM data
- 3Content Analytics to measure engagement
- 4Attribution Analytics and journey touchpoints
- 5Ads Analytics and Ads Tracking Tool with dynamic parameters
- 6Journey Touchpoints insights for conversion paths
- 7Landing Page and Product Page Analytics
- 8Branded Link Shortener Tool
- 9Full Funnel Analytics
Target Customer Industries
Decision Makers
- 1Founder
- 2CEO
- 3Head of Marketing
- 4CMO
- 5Marketing Manager
- 6Content Marketer
- 7Performance Marketer
- 8Digital Marketer
- 9Demand Gen Marketer
- 10Growth Marketer
- 11Product Marketer
- 12Marketing Agency
Client Results
- 1See which ads, content, and campaigns drive results; no blind spots
- 2View the full customer journey from first click to closed-won deal
- 3Concentrate budget on activities that drive revenue
Competitive Advantages
- 1No tagging or spreadsheets required
- 2First-party data with reliable tracking even with ad blockers
- 3Full funnel visibility across channels
- 4GDPR and CCPA compliant
- 5All-in-one platform including branded links and ad tracking
Key Benefits
Case Studies & Success Stories
Zeto Inc. β Full-funnel visibility and attribution
Founder & CEO Aswin Gunasekar reports clarity on which ads, content, and campaigns drive revenue and a complete buyer journey from first click to closed-won deal.
Additional Product Information
Product Description
AllFactors provides AI-powered end-to-end measurement for websites and marketing, unifying website data, marketing data, and CRM data to reveal what drives growth with no tagging or blind spots.
Target Market
B2B SaaS startups and SaaS marketing teams seeking unified measurement and full funnel visibility.
Unique Value Proposition
AI-powered, auto-measured, first-party data-driven marketing measurement that unifies website, content, ads, and CRM data with full funnel visibility and no need for tagging.
Technical Requirements
Integrate via a simple script addition to your website; no tagging required; supports branded link shortener and dynamic parameter tracking.
Pricing Model
Pricing not disclosed on the pages; offers Try for Free / Get Started for Free.
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