Alliance for Open Media (AOMedia)
Business Profile
Core Value Proposition
Alliance for Open Media provides open standards and software with a royalty-free patent policy to accelerate the development and adoption of next-generation media technologies (e.g., AV1, AVIF, IAMF, and volumetric media).
Target Customer
Organizations across the media ecosystem, including major technology and entertainment companies, universities, and government agencies that collaborate to develop and adopt open media standards (e.g., streaming platforms, device manufacturers, chipmakers, software developers, researchers).
Key Differentiator
Open, royalty-free patent policy and permissive licensing for standards development (Open Media Patent License 1.0); open-source reference implementations; multi-stakeholder governance under the Linux Foundation; early and ongoing focus on AV1 and related formats (AVIF, IAMF, volumetric media).
Implementation Timeline
AV1 was published in 2018; ongoing adoption and development; notable activity and news through 2025 indicating continued momentum.
Pain Points
- 1High licensing costs and patent restrictions associated with traditional video codecs and formats
- 2Fragmentation and lack of interoperable standards across devices and platforms
- 3Limited access to open, royalty-free technologies for rapid deployment and innovation
Key Features
- 1Open standards development (AV1, AVIF, IAMF, Volumetric Visual Media, etc.)
- 2Royality-free patent policy via the Open Media Patent License 1.0
- 3Open-source reference implementations and software
- 4Structured Working Groups and Subgroups (Codec, Testing, Incubator, SIWG, Storage & Transport Formats, Volumetric Visual Media, Audio Codec)
- 5Organized as a project of the Linux Foundation / Joint Development Foundation
Target Customer Industries
Decision Makers
- 1Chair
- 2Vice-Chair
- 3Treasurer
- 4Co-Chair
- 5Software Coordinator
Client Results
- 1AV1 adoption is accelerating (noted in communications about AV1 adoption)
- 2AV1 published in 2018 and remains a core deliverable
- 3Alliance for Open Media won a Technology and Engineering Emmy Award for the AV1 Video Codec (Sept 30, 2025)
Competitive Advantages
- 1Royalty-free licensing removes patent encumbrances for adopters
- 2Open standards encourage interoperability across devices and platforms
- 3Open-source implementations and collaborative governance
- 4Broad, multi-industry collaboration including major tech, entertainment, and hardware companies
- 5Recognition and awards reflecting industry impact (Emmy Award for AV1)
Key Benefits
Additional Product Information
Product Description
A collaborative alliance developing open media standards and software under a royalty-free patent policy to enable next-generation media experiences, including AV1, AVIF, IAMF, and volumetric media.
Target Market
Global media/tech ecosystem including streaming platforms, device manufacturers, chipmakers, software developers, researchers, universities, and government agencies seeking open, royalty-free media standards.
Unique Value Proposition
Open, royalty-free standards with collaborative governance and open-source implementations that accelerate innovation in media technology across industries.
Technical Requirements
Engagement with open standards (AV1, AVIF, IAMF, volumetric media) and reference implementations; governance under Linux Foundation; use of Open Media Patent License 1.0.
Pricing Model
Not disclosed in provided content; mentions membership and engagement opportunities (e.g., join).
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