Alliance for Open Media (AOMedia)

Business Profile

Core Value Proposition

Alliance for Open Media provides open standards and software with a royalty-free patent policy to accelerate the development and adoption of next-generation media technologies (e.g., AV1, AVIF, IAMF, and volumetric media).

Target Customer

Organizations across the media ecosystem, including major technology and entertainment companies, universities, and government agencies that collaborate to develop and adopt open media standards (e.g., streaming platforms, device manufacturers, chipmakers, software developers, researchers).

Key Differentiator

Open, royalty-free patent policy and permissive licensing for standards development (Open Media Patent License 1.0); open-source reference implementations; multi-stakeholder governance under the Linux Foundation; early and ongoing focus on AV1 and related formats (AVIF, IAMF, volumetric media).

Implementation Timeline

AV1 was published in 2018; ongoing adoption and development; notable activity and news through 2025 indicating continued momentum.

Pain Points

1High licensing costs and patent restrictions associated with traditional video codecs and formats
2Fragmentation and lack of interoperable standards across devices and platforms
3Limited access to open, royalty-free technologies for rapid deployment and innovation

Key Features

1Open standards development (AV1, AVIF, IAMF, Volumetric Visual Media, etc.)
2Royality-free patent policy via the Open Media Patent License 1.0
3Open-source reference implementations and software
4Structured Working Groups and Subgroups (Codec, Testing, Incubator, SIWG, Storage & Transport Formats, Volumetric Visual Media, Audio Codec)
5Organized as a project of the Linux Foundation / Joint Development Foundation

Target Customer Industries

Decision Makers

1Chair
2Vice-Chair
3Treasurer
4Co-Chair
5Software Coordinator

Client Results

1AV1 adoption is accelerating (noted in communications about AV1 adoption)
2AV1 published in 2018 and remains a core deliverable
3Alliance for Open Media won a Technology and Engineering Emmy Award for the AV1 Video Codec (Sept 30, 2025)

Competitive Advantages

1Royalty-free licensing removes patent encumbrances for adopters
2Open standards encourage interoperability across devices and platforms
3Open-source implementations and collaborative governance
4Broad, multi-industry collaboration including major tech, entertainment, and hardware companies
5Recognition and awards reflecting industry impact (Emmy Award for AV1)

Key Benefits

1Royalty-free access to cutting-edge media standards

2Faster, broader adoption of new codecs and formats

3Interoperability across devices, platforms, and ecosystems

4Strong governance by leading industry players and researchers

5Access to open-source reference implementations and community-driven development

Additional Product Information

Product Description

A collaborative alliance developing open media standards and software under a royalty-free patent policy to enable next-generation media experiences, including AV1, AVIF, IAMF, and volumetric media.

Target Market

Global media/tech ecosystem including streaming platforms, device manufacturers, chipmakers, software developers, researchers, universities, and government agencies seeking open, royalty-free media standards.

Unique Value Proposition

Open, royalty-free standards with collaborative governance and open-source implementations that accelerate innovation in media technology across industries.

Technical Requirements

Engagement with open standards (AV1, AVIF, IAMF, volumetric media) and reference implementations; governance under Linux Foundation; use of Open Media Patent License 1.0.

Pricing Model

Not disclosed in provided content; mentions membership and engagement opportunities (e.g., join).

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