AllTrails
Business Profile
Core Value Proposition
AllTrails provides trail guides and maps for hiking, camping, and running, with 450K+ curated trails, expert verification, and a global community.
Target Customer
Outdoor enthusiasts including hikers, campers, runners, nature lovers, and people looking to discover, plan, and share trail adventures.
Key Differentiator
Trails are verified by experts and reviewed by a global community of adventurers; large, active user base (80M+ explorers) with extensive trail data; supports offline use, custom routes, and map printing.
Implementation Timeline
Not specified in the content
Pain Points
- 1Finding reliable, up-to-date trail information and reviews
- 2Navigating trails offline when internet access is limited
- 3Planning, building, and sharing custom routes and adventures
Key Features
- 1450K+ curated trails with maps and reviews
- 2Offline access and the ability to explore without internet
- 3Create and navigate custom routes, route converter, print maps
- 4Community-driven reviews and sharing; beta features and app ecosystem
Target Customer Industries
Client Results
- 1Users can discover trails, navigate and track their travels, and remember/inspire others
- 2Users log miles and travel data (e.g., 1.3B+ logged miles; 80M+ fellow explorers)
- 3Access to verified trails and a large, trusted database for planning trips
Competitive Advantages
- 1Expert-verified trails with global community reviews
- 2Large database of trails and community activity
- 3Offline functionality and ability to build/customize routes
- 4Print maps and route conversion tools
- 5Freemium model with membership options and gift membership
Key Benefits
Additional Product Information
Product Description
AllTrails offers trail guides and maps for hiking, camping, and running, featuring 450K+ curated trails, expert verification, and a global community. It includes offline maps, custom routes, print maps, and route-conversion tools, with a membership ecosystem and community engagement.
Target Market
Individuals planning outdoor activities (hiking, camping, running) and seeking reliable trail information, planning tools, and social/community features
Unique Value Proposition
A trusted, large-scale trail platform combining expert verification with a global community, plus offline access, route-building features, and printable maps within a single ecosystem
Technical Requirements
Mobile app (iOS/Android) with offline map capability; features to build/custom routes; print map functionality; route converter
Pricing Model
Freemium model with paid membership plans; options to compare plans; gift membership available
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