ALO Yoga

Business Profile

Core Value Proposition

ALO Yoga provides yoga leggings, clothes, and accessories for studio to street, wear-tested by yogis for the best fit.

Target Customer

Yoga practitioners and fitness enthusiasts; women and men shopping for athletic wear; studios and retailers via Pro Program.

Key Differentiator

Wear-tested by yogis for the best fit; celebrity endorsements and collaboration lines (e.g., As Seen on Kendall & Kylie, ALO + Kendall, ALO + Joe); broad product range and ecosystem (Wellness Club, Pro Program, content).

Implementation Timeline

Not specified in the provided content

Pain Points

1Finding athletic wear that fits well and stays comfortable during yoga/workouts
2Sizing and fit consistency across a wide range of products
3Shopping friction related to shipping and returns

Key Features

1Comprehensive product categories: clothing (leggings, tops, outerwear, etc.), accessories (hats, bags, socks, hair accessories, shoes, sunglasses, jewelry), yoga mats & equipment
2Shop by Activity and Shop by Color filters
3Free shipping and free returns
430-day return policy mentioned in checkout
5Pro Program for studios and business customers
6ALO Wellness Club and ALO Gives programs
7Content ecosystem: We Are ALO Blog; events; studios/stores

Target Customer Industries

Decision Makers

1Studio Owners
2Merchandise Buyers
3Procurement Managers
4Store/Shop Managers
5Brand/Marketing Managers

Client Results

1Not explicitly specified in the provided content; implied outcomes include improved fit and comfort, easier shopping with free shipping/returns, and access to a broad athletic-wear ecosystem

Competitive Advantages

1Wear-tested by yogis for best fit
2Free shipping and free returns (30-day return policy indicated in cart)
3Celebrity endorsements and high-profile collaborations (e.g., Kendall & Kylie; ALO + Kendall; ALO + Joe)
4Wide ecosystem including Pro Program, Wellness Club, and content/community resources

Key Benefits

1Best-fit yoga apparel

2Free shipping & free returns

3Extensive product range across apparel, accessories, and wellness

Additional Product Information

Product Description

Yoga leggings, clothes, and accessories for studio to street; wear-tested by yogis for the best fit.

Target Market

Yoga practitioners and fitness enthusiasts; both women and men; studios via Pro Program

Unique Value Proposition

High-fit athletic wear built for yoga and workouts, validated by yogis, reinforced by celebrity collaborations and a broad product/wellness ecosystem.

Technical Requirements

Not specified

Pricing Model

Not specified; free shipping and returns are advertised; 30-day return policy mentioned in cart

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