AltStore PAL

Business Profile

Core Value Proposition

AltStore PAL provides an official alternative app marketplace for iOS that enables distribution outside the Apple App Store, leveraging the Digital Markets Act and federating apps, updates, and news to the open social web via ActivityPub.

Target Customer

Indie iOS app developers, emulator developers, and developers seeking non-App Store distribution; open web / Fediverse enthusiasts

Key Differentiator

First official alternative iOS app marketplace enabled by the DMA; federation of apps and updates to the open web via ActivityPub; international expansion plan supported by external investment

Implementation Timeline

AltStore PAL in EU launched prior to Oct 2025; expansion to Japan, Brazil, Australia by end of 2025; UK expansion planned for 2026

Pain Points

1Restrictions of Apple's App Store limiting distribution of iOS apps
2Need for a regulatory-compliant alternative distribution channel
3Desire to participate in an open, federated web ecosystem for apps and updates

Key Features

1Official alternative iOS app marketplace (AltStore PAL) enabled by the Digital Markets Act
2Two initial apps launched: Delta (Nintendo emulator) and Clip (clipboard manager)
3Federation of apps, updates, and news alerts via ActivityPub to the open social web
4Plans to expand to multiple countries (Japan, Brazil, Australia by end of 2025; UK in 2026)
5Investment backing to scale and finalize federation (Pace Capital investing $6M for 15% equity)

Target Customer Industries

Decision Makers

1Founder/Lead Developer (AltStore) – Riley Testut
2Investment partner representative ( Pace Capital )

Client Results

1EU launch as one of the first official alternative app marketplaces on iOS
2Expansion plans to Japan, Brazil, Australia by end of 2025; UK by 2026
3Funding secured: Pace Capital investing $6M for 15% equity

Competitive Advantages

1DMA-enabled official alternative to the Apple App Store
2Federation with the open web via ActivityPub
3International expansion supported by external investment
4Independent distribution channel for apps (e.g., Delta, Clip)

Key Benefits

1Regulatory-compliant alternative distribution channel for iOS apps

2Global expansion (EU, Japan, Brazil, Australia; UK in 2026)

3Open web federation of apps and updates via ActivityPub

4Independent from Apple App Store distribution

Case Studies & Success Stories

AltStore PAL EU launch and expansion plan

Case #1

Launched AltStore PAL in the EU as an early official alternative app marketplace on iOS; plans to federate via ActivityPub; secured $6M investment for scaling and expanding to additional countries

Additional Product Information

Product Description

Official alternative app marketplace for iOS that enables distribution outside Apple's App Store, leveraging the Digital Markets Act and federating updates and news via ActivityPub.

Target Market

Indie iOS developers, emulator developers, and developers seeking non-App Store distribution; open web / Fediverse users

Unique Value Proposition

DMA-enabled official iOS alternative app marketplace with open web federation, backed by significant investment to scale globally

Technical Requirements

Compliance with the Digital Markets Act; federation of apps and updates via ActivityPub; infrastructure to support cross-border deployment and updates

Pricing Model

Not disclosed in content; investment details provided (Pace Capital) — $6M for 15% equity

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