AltStore PAL
Business Profile
Core Value Proposition
AltStore PAL provides an official alternative app marketplace for iOS that enables distribution outside the Apple App Store, leveraging the Digital Markets Act and federating apps, updates, and news to the open social web via ActivityPub.
Target Customer
Indie iOS app developers, emulator developers, and developers seeking non-App Store distribution; open web / Fediverse enthusiasts
Key Differentiator
First official alternative iOS app marketplace enabled by the DMA; federation of apps and updates to the open web via ActivityPub; international expansion plan supported by external investment
Implementation Timeline
AltStore PAL in EU launched prior to Oct 2025; expansion to Japan, Brazil, Australia by end of 2025; UK expansion planned for 2026
Pain Points
- 1Restrictions of Apple's App Store limiting distribution of iOS apps
- 2Need for a regulatory-compliant alternative distribution channel
- 3Desire to participate in an open, federated web ecosystem for apps and updates
Key Features
- 1Official alternative iOS app marketplace (AltStore PAL) enabled by the Digital Markets Act
- 2Two initial apps launched: Delta (Nintendo emulator) and Clip (clipboard manager)
- 3Federation of apps, updates, and news alerts via ActivityPub to the open social web
- 4Plans to expand to multiple countries (Japan, Brazil, Australia by end of 2025; UK in 2026)
- 5Investment backing to scale and finalize federation (Pace Capital investing $6M for 15% equity)
Target Customer Industries
Decision Makers
- 1Founder/Lead Developer (AltStore) – Riley Testut
- 2Investment partner representative ( Pace Capital )
Client Results
- 1EU launch as one of the first official alternative app marketplaces on iOS
- 2Expansion plans to Japan, Brazil, Australia by end of 2025; UK by 2026
- 3Funding secured: Pace Capital investing $6M for 15% equity
Competitive Advantages
- 1DMA-enabled official alternative to the Apple App Store
- 2Federation with the open web via ActivityPub
- 3International expansion supported by external investment
- 4Independent distribution channel for apps (e.g., Delta, Clip)
Key Benefits
Case Studies & Success Stories
AltStore PAL EU launch and expansion plan
Launched AltStore PAL in the EU as an early official alternative app marketplace on iOS; plans to federate via ActivityPub; secured $6M investment for scaling and expanding to additional countries
Additional Product Information
Product Description
Official alternative app marketplace for iOS that enables distribution outside Apple's App Store, leveraging the Digital Markets Act and federating updates and news via ActivityPub.
Target Market
Indie iOS developers, emulator developers, and developers seeking non-App Store distribution; open web / Fediverse users
Unique Value Proposition
DMA-enabled official iOS alternative app marketplace with open web federation, backed by significant investment to scale globally
Technical Requirements
Compliance with the Digital Markets Act; federation of apps and updates via ActivityPub; infrastructure to support cross-border deployment and updates
Pricing Model
Not disclosed in content; investment details provided (Pace Capital) — $6M for 15% equity
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