Alzheimer's Society

Business Profile

Core Value Proposition

Alzheimer's Society provides vital support to people affected by dementia, funds groundbreaking research, and campaigns to improve experiences, with the aim of beating dementia.

Target Customer

{"People living with dementia and their carers in the UK","Healthcare and social care professionals","Researchers and academic partners","Donors, volunteers, and corporate partners"}

Key Differentiator

UK’s leading dementia charity offering integrated support, research funding, and public campaigning under one organization.

Implementation Timeline

Immediate access to support lines and resources; ongoing impact from funded research over time

Pain Points

1Limited accessible dementia information and practical support for people affected by dementia and their carers
2Need for funding and progress in dementia research
3Need for advocacy to improve care, services, and policy related to dementia

Key Features

1Dementia Support Line with defined opening hours
2Dementia support services and tools to find local support
3Publications and factsheets for education and guidance
4Funding and participation in dementia research
5Training, conferences, and events for dementia professionals and organizations
6Campaigning and corporate partnership opportunities

Target Customer Industries

Client Results

1Immediate access to support and information for people affected by dementia
2Funding advances in dementia research
3Campaigns and advocacy aimed at policy change and improved experiences for those affected by dementia

Competitive Advantages

1Integrated model combining direct support, research funding, and campaigning
2Dedicated dementia support line and broad informational resources
3Active involvement in research and real-world storytelling through case studies

Key Benefits

1Direct dementia support through a dedicated helpline and services

2Access to information, publications, and online community

3Funding for dementia research and opportunities to participate in studies

4Advocacy and campaigns to influence policy and awareness

5Opportunities for corporate partnerships and fundraising

Case Studies & Success Stories

Coral’s young-onset Alzheimer’s journey

Case #1

Coral, diagnosed with young-onset Alzheimer's disease, continues to live a purposeful life with support from Alzheimer's Society.

Faster MRI scans offer new hope for dementia diagnosis

Case #2

A study funded in part by Alzheimer’s Society shows diagnostic MRI scan time for dementia can be reduced by a third.

Additional Product Information

Product Description

The UK's leading dementia charity providing direct support, funding dementia research, and campaigning to improve the experiences of people affected by dementia.

Target Market

People affected by dementia in the UK, their families and carers, dementia healthcare professionals, researchers, donors, and corporate partners.

Unique Value Proposition

A single charity that offers direct support, funds cutting-edge research, and campaigns for policy change to beat dementia.

Technical Requirements

n/a

Pricing Model

Donations (one-time and monthly), gifts in wills, charitable campaigns, fundraising events, and corporate partnerships

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