Aman

Business Profile

Core Value Proposition

Aman provides luxury resorts, hotels & private residences across 36 properties in 20 countries, offering accommodations, experiences & journeys of discovery.

Target Customer

Affluent luxury travelers seeking exclusive, serene getaways and curated experiences; guests interested in private residences and immersive travel experiences.

Key Differentiator

Global portfolio of sanctuaries in distinctive, often remote locations with signature design and curated experiences, including wellness programs such as Djokovic detox, plus private Aman Residences and Aman at Sea offerings.

Implementation Timeline

Not stated

Pain Points

1Need for exclusive, serene, and private travel experiences in unique locations.
2Desire for curated experiences spanning wellness, culture, dining, and adventure.
3Access to private residence-style stays for extended getaways or celebrations.

Key Features

136 luxury resorts, hotels & private residences across 20 countries
2Diverse experiences and journeys (Dining, Culture, Celebrations & Events, Active Adventure, Jet Expeditions, Yachts, Wellness)
3Wellness & spa offerings, including signature programs
4Aman Residences and private villa options (e.g., Aman Residences in Beverly Hills; Aman Residences mentioned in content)
5Seasonal and destination-specific programming and experiences
6Aman at Sea and other brand extensions referenced in site navigation

Target Customer Industries

Competitive Advantages

1Extensive international footprint with properties in the Americas, Europe, Asia, Africa/Middle East
2Unique wellness and curated program offerings (e.g., Novak Djokovic detox programmes at seven Aman sanctuaries)
3Integration of accommodations, experiences, and private residences under a single luxury brand
4Commitment to immersive, soul-connected travel experiences across diverse destinations

Key Benefits

1Access to a global portfolio of luxury properties

2Curated experiences, journeys and wellness programs

3Private residences and villa options for extended stays

4Unique, brand-specific experiences and programming

Additional Product Information

Product Description

Aman is a luxury resort, hotel and private residence brand offering destinations worldwide along with curated experiences and wellness programs.

Target Market

Luxury travelers and high-net-worth individuals seeking exclusive destinations, immersive experiences, wellness, and private residence-style stays

Unique Value Proposition

Aman delivers serene, architecture-driven sanctuary experiences across a curated global collection of properties with experiential programming and private residences, complemented by wellness and exclusive offerings

Technical Requirements

Not specified

Pricing Model

Not specified

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