Amara
Business Profile
Core Value Proposition
Amara provides an online subtitle editor and professional subtitling/translation services to make video content accessible and localized.
Target Customer
Individual content creators, nonprofit organizations, educational institutions, media/art organizations, enterprises, and teams that need accessible and localized subtitles/captions across multiple languages.
Key Differentiator
Award-winning cloud-based Amara Editor with robust team/workflow management, API integration, and a global network of 2,500+ professional linguists, plus integration with major video platforms (YouTube, Vimeo, Kaltura). It offers multiple workspace models (Public, Plus, Enterprise, Integrated) and AI captioning options with human review.
Implementation Timeline
Not explicitly stated; Amara highlights features like 'rush-delivery' in On Demand offerings and an 'AI-generated captions' option with human review, implying fast options and expedited services.
Pain Points
- 1Need for accessible captions/subtitles for videos (accessibility compliance).
- 2Localization of subtitles across multiple languages for global audiences.
- 3Collaborative subtitle projects involving volunteers, internal teams, and external vendors requiring structured workflows and permissions.
Key Features
- 1Amara Editor: cloud-based subtitle editor with audio waveforms, adjustable playback speed, and collaboration features.
- 2Workflows and Team Management: customizable review/approval processes and role-based permissions.
- 3Import/Export and API: supports integration via Amara API and can sync with YouTube, Vimeo, Kaltura; robust API for automating workflows.
- 4Platform Plans: Public, Plus, Enterprise, Integrated; AI captions with human options; 300+ language support; 50+ languages for translation in On Demand.
- 5On Demand Services: Professional captions, translations, transcriptions, and AI captioning with various service levels.
Target Customer Industries
Decision Makers
- 1Director of Community Engagement
- 2Video Editor
- 3Senior Media Producer
Client Results
- 1High-quality captions and subtitles delivered, enabling effective communication with global audiences.
- 2Faster turnaround for multilingual subtitle work, especially for organizations with global reach.
- 3Ability to publish and manage subtitles across languages and platforms from a centralized workflow.
Competitive Advantages
- 1Award-winning Amara Editor with advanced subtitling features and cloud-based collaboration.
- 2Extensive ecosystem: enterprise/workflow tools, public/private workspaces, and robust API.
- 3Large network of professional linguists (2,500+) and 50+ language coverage for translations.
- 4Strong platform integrations with YouTube, Vimeo, Kaltura and Google Drive uploads.
- 5Nonprofit mission and long-standing awards (Tech Awards, FCC Chairman's AAA, UNAOC) aligned with accessibility objectives.
Key Benefits
Case Studies & Success Stories
Banff Centre for Arts and Creativity
Amara’s team is on-hand to turn around high-quality subtitles for multiple languages in a short space of time, essential for a global video channel.
Algonquin College of Applied Arts and Technology
Amara makes publishing high-quality captions a breeze; helps the organization communicate effectively with a broad audience.
California Academy of Sciences
Amara is easy to use and keeps teams organized, supporting a global video channel workflow.
DO-IT, University of Washington
The Amara Community enables collaboration with people around the world to reach a diverse audience.
Additional Product Information
Product Description
Video Subtitling, Captioning and Subtitle Translation Editor & Services (Editor & On Demand) with platform plans and professional services.
Target Market
Organizations needing accessibility and localization for video content (educational institutions, nonprofits, media/arts organizations, corporations, publishers, and content creators).
Unique Value Proposition
A unified platform combining an award-winning online subtitle editor, enterprise-grade team/workflow management, a global linguist network, and deep integrations with major video platforms, plus On Demand professional services.
Technical Requirements
Requires video sources via URL or direct upload (Public workspace supports streaming; Paid teams support direct video and Google Drive uploads). Integrations include YouTube, Vimeo, Kaltura; API access is available; GDrive uploads supported; supports video formats like mp3, mp4, ogv, webm for uploads; AI captioning options available (with/without human review).
Pricing Model
Plans: Public (free), Plus ($24 per month with 2 users included; $12 per additional user), Enterprise (customizable), Integrated (customizable). AI captions are available as part of Amara Plus; On Demand pricing includes: Professional Captions starting at $2.50/min, Translated Subtitles starting at $9.00 per minute, AI Captions starting at $0.35/min (plus 60 minutes free for Plus), AI Captions + Review starting at $2.00/min, Transcriptions starting at $2.00/min, Text Translations starting at $0.24/word. On Demand emphasizes rush-delivery and burn-in options. Public workspace is always public; Plus is private; Enterprise is for internal teams; Integrated is for workflows.
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