AMAZE
Business Profile
Core Value Proposition
AMAZE provides free, animated sex education videos that address puberty, bodies, relationships, pregnancy and reproduction, STIs/HIV, gender identity, sexual orientation, and more.
Target Customer
Young people/students, educators, parents/guardians, and healthcare providers worldwide.
Key Differentiator
Free, globally accessible animated videos specifically designed to make growing up less awkward and to empower both youths and the adults in their lives; includes resources for educators and parents (e.g., AMAZE Jr. for younger children; My AMAZE account for personalized playlists).
Implementation Timeline
Immediate access to videos and resources upon using the site; onboarding features (e.g., My AMAZE account) provide quicker personalizations and playlists, with offline viewing planned as a future feature.
Pain Points
- 1Sex education is awkward and uncomfortable for many learners.
- 2There is a need for accurate, age-appropriate information on puberty, relationships, and sexuality.
- 3Educators and parents require resources to facilitate open, informed conversations with youths.
Key Features
- 1Free, animated videos covering puberty, healthy relationships, STIs/HIV, personal safety, pregnancy and reproduction, gender identity, and sexual orientation.
- 2AMAZE Jr. videos for younger children.
- 3My AMAZE account with video playlists, sharing capabilities, and educator/parent-oriented organization tools.
- 4Multilingual and worldwide access (language options and worldwide presence).
- 5Upcoming feature: offline/video download capabilities for on-device viewing.
Target Customer Industries
Client Results
- 1Improved understanding of puberty, body changes, relationships, and sexuality through accessible, age-appropriate content.
- 2Support for open, honest conversations between youths and the adults in their lives.
- 3Resources and tools for educators and parents to integrate sex education into lessons and family discussions.
Competitive Advantages
- 1No cost to users (Always free).
- 2Engaging, animated format designed to make complex topics approachable.
- 3Comprehensive topic coverage (puberty, relationships, STI/HIV, pregnancy, gender identity, sexual orientation).
- 4Dedicated offerings for educators and parents (AMAZE Jr., educator resources, My AMAZE playlists).
- 5Global reach with language and region options.
Key Benefits
Additional Product Information
Product Description
AMAZE delivers real information about sex education and growing up through fun, animated videos that address questions about body, sexuality, and relationships; accessible for youths and adults worldwide and available for free.
Target Market
Youth and young adults seeking sex education, educators and schools, parents/guardians, healthcare providers and organizations delivering sex education globally.
Unique Value Proposition
Free, engaging, globally accessible animated sex education videos with specialized offerings for educators and parents, plus multilingual support and future offline access.
Technical Requirements
Requires online access to view videos; My AMAZE account provides personalized playlists and sharing features; multiple language options are available on the site.
Pricing Model
Free
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