Amazon Ads
Business Profile
Core Value Proposition
Amazon Ads provides online advertising solutions that help brands grow sales by reaching customers on and off Amazon.
Target Customer
Advertisers and brands of all sizes, including small businesses and authors, seeking to reach customers on Amazon and beyond.
Key Differentiator
Access to Amazon's first-party inventory and signals, cross-channel reach across shopping and streaming, self-service platform with flexible budgets, and programmatic access via Amazon DSP, including Netflix integration for direct access to premium inventory.
Implementation Timeline
Initial setup can be completed in minutes for Sponsored Ads; measurable impact/ROAS can be seen within weeks (e.g., four weeks after adoption). Netflix integration announced for rollout in Q4 2025.
Pain Points
- 1Grow sales and conversions for products on Amazon and off-Amazon.
- 2Reach new-to-brand customers across multiple channels and contexts.
- 3Manage advertising campaigns easily with self-service tools and flexible budgeting.
Key Features
- 1Sponsored Products (cost-per-click ads to product detail pages).
- 2Sponsored Brands (brand logo, custom headline, multiple products).
- 3Sponsored Display (programmatic display across Amazon properties and third-party content).
- 4Display ads across Amazon properties and devices (Fire TV, Fire tablet, Echo Show).
- 5Video Ads and Interactive/AI-enhanced formats (e.g., Quick Look).
- 6Audio ads on Amazon Music with Alexa CTAs.
- 7Amazon DSP (programmatic buying) for cross-channel reach, including Netflix integration.
- 8Brand Stores for brand presence on Amazon.
- 9Amazon Ads Academy and learning resources; Partner Network directory.
- 10Netflix integration to access Netflixâs premium ad inventory via Amazon DSP.
Target Customer Industries
Decision Makers
- 1Senior Vice President, Amazon Ads
- 2President of Advertising, Netflix
Client Results
- 1Advertisers using Sponsored Products saw 34% more sales growth on average four weeks after adoption.
- 2Made for Locs achieved a 10x return on ad spend (ROAS); increased average order value by 40% and grew subscriptions by 60%.
- 3Sponsored Brands: 79% of sales from new-to-brand customers when using all Sponsored Brands formats.
- 4Sponsored Display: up to 74% of ad-attributed sales driven by new-to-brand customers.
Competitive Advantages
- 1Access to Amazonâs vast first-party inventory and signals (275M+ U.S. average monthly ad-supported audience).
- 2Cross-channel reach across shopping and streaming with Amazon DSP and Netflix integration.
- 3Self-service platform with no upfront fees for Sponsored Ads and flexible budgeting.
- 4Clear performance signals and case studies demonstrating ROAS and new-to-brand growth.
- 5Ready-to-use ad formats (Sponsored Products, Sponsored Brands, Sponsored Display) plus advanced formats (video, audio).
Key Benefits
Case Studies & Success Stories
How Made for Locs achieved 10x return on ad spend (ROAS)
Hair care brand increased average order value by 40% and grew subscriptions by 60% using Amazon Ads.
Additional Product Information
Product Description
Amazon Ads offers easy-to-use, self-service advertising solutions, like sponsored ads and Brand Stores, designed for businesses of all sizes, including small businesses and authors.
Target Market
Brands and advertisers seeking to reach millions of customers on Amazon and beyond, including small businesses and authors.
Unique Value Proposition
Amazon Ads combines first-party Amazon inventory and signals with cross-channel reach (shopping and streaming) and programmatic access via Amazon DSP, plus Netflix integration to simplify planning, buying, and measurement.
Technical Requirements
Register as an advertiser to start; self-service platform with campaigns that can be set up in minutes; CPC-based options for Sponsored Products; Brand Stores are free to create and maintain.
Pricing Model
Sponsored Products are cost-per-click (CPC); Brand Stores are free; ad spend is controlled by the advertiser with no upfront fees for Sponsored Ads.
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