American Funds
Business Profile
Core Value Proposition
American Funds provides mutual funds, target date funds, 401(k)s, IRAs, and 529s to help investors pursue their financial goals.
Target Customer
Individual investors; retirement plan sponsors/investors; financial professionals (RIAs, financial intermediaries); institutions
Key Differentiator
One of the worldâs oldest and largest asset management firms with extensive resources and a long track record, including dedicated client and advisor support (e.g., Private Client Services, Capital Ideas Pro, and Marketing Lab).
Implementation Timeline
Not specified in the available content
Pain Points
- 1Need for long-term investment results aligned to personal goals
- 2Access to a broad suite of investment options (mutual funds, 529s, IRAs, 401(k)s)
- 3Complex portfolio construction and ongoing client/advisor support
Key Features
- 1Mutual funds, target date funds, 401(k)s, IRAs, and CollegeAmerica 529 plans
- 2Portfolio Construction tools, model portfolios, and target date fund options
- 3Advisor and client resources: Capital Ideas Pro, Marketing Lab, Tax Center, Portfolio Analyzer
Target Customer Industries
Decision Makers
- 1Private Wealth Advisor
- 2Financial Professional
- 3RIA Advisor
- 4Institutional Consultant
- 5Employer/Plan Sponsor
Client Results
- 1Over $3 trillion in assets under management (AUM) as of 2025
- 2Millions of investors served since 1931
- 350 years of delivering for investors (American Balanced Fund)
Competitive Advantages
- 1Long-standing history and large AUM confer scale and stability
- 2Global reach and client-focused resources (Private Client Services, advisor tools)
- 3Research-driven insights and practical practice-management resources for advisors
Key Benefits
Case Studies & Success Stories
American Balanced Fund: 50 years of delivering for investors
Demonstrates a multi-decade track record of investor-oriented performance and outcomes
Additional Product Information
Product Description
A family of mutual funds and related investment products (mutual funds, target date funds, 401(k)s, IRAs, 529 plans) managed by Capital Group.
Target Market
Individual investors, retirement plan participants and sponsors, financial professionals (RIAs and intermediaries), and institutions
Unique Value Proposition
Capital Groupâs American Funds offer a long history, broad and diversified product lineup, and robust advisor/client support backed by extensive research and a global platform.
Technical Requirements
Not specified
Pricing Model
Not specified
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