American Lung Association Programs (Education, Advocacy, Research)

Business Profile

Core Value Proposition

American Lung Association Programs provides education, advocacy, and research to improve lung health and prevent lung disease, including patient support services and tobacco cessation resources.

Target Customer

{"Patients living with lung disease","Caregivers","Health professionals","Educators","Advocates","General public seeking lung health resources"}

Key Differentiator

A long-standing national nonprofit with an integrated approach to lung health (education, advocacy, and research) plus dedicated free patient support services (Lung HelpLine, Lung Health Navigator) and widespread community engagement (LUNG FORCE, Fight For Air events). Notably, 90 cents of every dollar goes to program services.

Implementation Timeline

Not specified in content. The site lists ongoing programs and upcoming events (e.g., Freedom From Smoking Clinic events with dates such as Oct 13, 2025 in Richmond, VA).

Pain Points

1Need for reliable lung health education and resources for patients and caregivers
2Access to free, personalized patient support and tobacco cessation help
3Policy and environmental advocacy to reduce lung disease and tobacco use

Key Features

1Lung HelpLine and Lung Health Navigator for free patient support
2Freedom From Smoking and other tobacco cessation resources
3LUNG FORCE campaigns and events to fundraise and raise awareness
4Research funding and dissemination through Signature Reports and clinical trials support
5Educational materials and professional education/training for health professionals

Target Customer Industries

Client Results

131,000+ people receive free support through the Lung HelpLine and Lung Health Navigator programs
2$225 million invested in groundbreaking research since 2000
390 cents of every dollar goes to program services
470% decline in youth vaping since 2019

Competitive Advantages

1National scope with integrated education, advocacy, and research
2Free, direct patient support channels (Lung HelpLine, Lung Health Navigator)
3Structured tobacco cessation programs and community campaigns
4Substantial funding toward research and impactful public health initiatives
5Transparency on program funding allocation (high share to program services)

Key Benefits

1Free, personalized patient support through helplines and navigator programs

2Access to tobacco cessation resources and quit programs

3Educational materials and professional training for healthcare providers

4Advocacy and policy work to improve air quality and reduce tobacco use

5Significant funding and dissemination of lung health research

Additional Product Information

Product Description

A suite of programs and services delivered by the American Lung Association focused on lung health education, policy advocacy, and funding medical research, complemented by patient support services, tobacco cessation resources, and public health campaigns.

Target Market

Patients with lung disease, caregivers, health professionals, educators, policymakers, and the general public seeking lung health resources and advocacy

Unique Value Proposition

A century-plus-old national nonprofit offering an integrated, end-to-end approach to lung health—education, advocacy, and research—with direct patient support and a proven track record of measurable impact and broad community engagement.

Technical Requirements

Not specified in content

Pricing Model

{"Tax-deductible donations to fund research and programs","Monthly gifts and one-time gifts for donations","In-memory / in-honor gifts","Gift matching and employer matching programs","Donations of stock and other giving options (Donor Advised Funds, Retirement Plans)"}

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