American Optometric Association (AOA) Membership

Business Profile

Core Value Proposition

American Optometric Association (AOA) Membership provides advocacy, professional development and practice management tools for doctors of optometry, optometry students and paraoptometric staff.

Target Customer

Doctors of optometry (ODs), optometry students, paraoptometric staff; affiliated professionals seeking advocacy, continuing education and practice resources.

Key Differentiator

The AOA is a federation of affiliated state associations, the Optometric Society of the District of Columbia, the American Optometric Student Association (AOSA) and the Armed Forces Optometric Society (AFOS); it also offers the EyeLearn CE hub and broad advocacy programs.

Implementation Timeline

Immediate access to member content and EyeLearn CE resources upon joining; ongoing access through active membership.

Pain Points

1Reimbursement and coverage fairness challenges with health/vision plans (AOA advocates on these issues and provides reporting channels for plan abuses).
2Need for ongoing, accessible continuing education and practice management resources to advance patient care and profitability (via EyeLearn and related resources).
3Desire for a unified national-to-state network offering advocacy, education and practice support for optometry professionals.

Key Features

1EyeLearn: Professional Development Hub with live webinars, staff training modules and on-demand CE courses
2Advocacy programs including AOA on Capitol Hill and Health Policy Institute
3Exclusive member resources, clinical resources, and practice management tools
4Membership-driven benefits including discounts, journals (AOA Focus), and career resources
5Financial incentives such as a 0.25% rate discount when refinancing student loans for members
6Access to member-only content via login and various member programs (MyAOA, The Myopia Collective, InfantSEE, etc.)

Target Customer Industries

Decision Makers

1Optometrist (OD)
2Paraoptometric staff
3Optometry student

Client Results

1AOA members earn 13% more, on average, than non-members

Competitive Advantages

1Federation of affiliated associations (state associations, DC Optometric Society, AOSA, AFOS) for broad professional support
2Comprehensive continuing education and practice management resources via EyeLearn
3Strong advocacy at federal and state levels through AOA on Capitol Hill and Health Policy Institute
4Financial incentives and discounts (e.g., student loan rate discount) for members
5Exclusive member resources, journals, and networking opportunities

Key Benefits

1Advocacy for reimbursement and coverage fairness

2Access to EyeLearn CE and professional development

3Practice management resources and profitability tools

4Discounts and member benefits

5Early access to events and journals

Additional Product Information

Product Description

Membership organization providing advocacy, professional development, and practice management tools, plus resources like EyeLearn CE hub and various programs for doctors of optometry, optometry students, and paraoptometric staff.

Target Market

Doctors of Optometry (ODs), optometry students, paraoptometric staff, and affiliated practices in the United States

Unique Value Proposition

A federation-led membership offering comprehensive CE, robust advocacy, and practice support across national and state levels with exclusive member resources.

Technical Requirements

Membership enrollment via state/affiliate organizations; login to access member content; dues processed through state or affiliate associations

Pricing Model

Dues payable through state/affiliate associations; select your state/affiliate for payment instructions

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