American Optometric Association (AOA) Membership
Business Profile
Core Value Proposition
American Optometric Association (AOA) Membership provides advocacy, professional development and practice management tools for doctors of optometry, optometry students and paraoptometric staff.
Target Customer
Doctors of optometry (ODs), optometry students, paraoptometric staff; affiliated professionals seeking advocacy, continuing education and practice resources.
Key Differentiator
The AOA is a federation of affiliated state associations, the Optometric Society of the District of Columbia, the American Optometric Student Association (AOSA) and the Armed Forces Optometric Society (AFOS); it also offers the EyeLearn CE hub and broad advocacy programs.
Implementation Timeline
Immediate access to member content and EyeLearn CE resources upon joining; ongoing access through active membership.
Pain Points
- 1Reimbursement and coverage fairness challenges with health/vision plans (AOA advocates on these issues and provides reporting channels for plan abuses).
- 2Need for ongoing, accessible continuing education and practice management resources to advance patient care and profitability (via EyeLearn and related resources).
- 3Desire for a unified national-to-state network offering advocacy, education and practice support for optometry professionals.
Key Features
- 1EyeLearn: Professional Development Hub with live webinars, staff training modules and on-demand CE courses
- 2Advocacy programs including AOA on Capitol Hill and Health Policy Institute
- 3Exclusive member resources, clinical resources, and practice management tools
- 4Membership-driven benefits including discounts, journals (AOA Focus), and career resources
- 5Financial incentives such as a 0.25% rate discount when refinancing student loans for members
- 6Access to member-only content via login and various member programs (MyAOA, The Myopia Collective, InfantSEE, etc.)
Target Customer Industries
Decision Makers
- 1Optometrist (OD)
- 2Paraoptometric staff
- 3Optometry student
Client Results
- 1AOA members earn 13% more, on average, than non-members
Competitive Advantages
- 1Federation of affiliated associations (state associations, DC Optometric Society, AOSA, AFOS) for broad professional support
- 2Comprehensive continuing education and practice management resources via EyeLearn
- 3Strong advocacy at federal and state levels through AOA on Capitol Hill and Health Policy Institute
- 4Financial incentives and discounts (e.g., student loan rate discount) for members
- 5Exclusive member resources, journals, and networking opportunities
Key Benefits
Additional Product Information
Product Description
Membership organization providing advocacy, professional development, and practice management tools, plus resources like EyeLearn CE hub and various programs for doctors of optometry, optometry students, and paraoptometric staff.
Target Market
Doctors of Optometry (ODs), optometry students, paraoptometric staff, and affiliated practices in the United States
Unique Value Proposition
A federation-led membership offering comprehensive CE, robust advocacy, and practice support across national and state levels with exclusive member resources.
Technical Requirements
Membership enrollment via state/affiliate organizations; login to access member content; dues processed through state or affiliate associations
Pricing Model
Dues payable through state/affiliate associations; select your state/affiliate for payment instructions
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