American Songwriter
Business Profile
Core Value Proposition
American Songwriter provides a songwriting and music publication and digital platform with interviews, reviews, contests, analysis, and more.
Target Customer
Songwriters, musicians, music fans, publishers, studio owners, record label executives, A&R professionals, and other music industry enthusiasts.
Key Differentiator
Founded in 1984 and now a Savage Ventures brand with a digital platform and podcast network; editor-in-chief is Lisa Konicki, providing a long-standing, multi-format resource for the craft of music.
Implementation Timeline
Value is accessible immediately upon engaging with the publication (subscription/membership) and content access; print magazine is bi-monthly, with continuous digital content and contests.
Pain Points
- 1Need for reliable, up-to-date music industry news, interviews, reviews, and features in one place.
- 2Opportunity to participate in songwriting-related contests and development programs (Lyric Contest, Song Contest, Road Ready).
- 3Access to varied content and resources (gear reviews, in-depth features, and training/coaching content) for songwriters and musicians.
Key Features
- 1Interviews
- 2Gear Reviews and Album Reviews
- 3Contests (Song Contest, Lyric Contest, Road Ready)
- 4News, Features, and Exclusive Digital Content
- 5Membership Hub and Newsletter/Podcast Networks
Target Customer Industries
Decision Makers
- 1Editor-in-Chief
Client Results
- 1Reach: 1,000,000+ monthly visitors
- 2Reach: 4,000,000+ monthly page views
- 3Subscribers: 115,000+ newsletters
- 4Audience: 1,000,000+ social followers
- 5Demographics indicate a high rate of professional or aspiring songwriters (62.5% describe themselves as professional, aspiring or hobbyist songwriters).
Competitive Advantages
- 1Longstanding, trusted brand established in 1984
- 2Multi-channel reach (print, digital, podcasts) and active audience engagement
- 3Targeted to songwriters and music professionals with a broad range of content (news, interviews, reviews, contests)
- 4Dedicated programs and contests that engage the songwriter community (Lyric Contest, Song Contest, Road Ready)
- 5Advertising audience metrics and influencer network to support partner campaigns
Key Benefits
Additional Product Information
Product Description
American Songwriter is a songwriting and music publication with a bi-monthly print magazine, a digital platform, and a podcast network offering interviews, reviews, features, news, contests, and more for songwriters and music enthusiasts.
Target Market
Songwriters, musicians, music publishers, studio owners, record labels, A&R professionals, and music enthusiasts seeking industry news, interviews, gear insights, and writing opportunities.
Unique Value Proposition
A long-running, trusted publication that combines print and digital content, exclusive contests, gear and album reviews, and a robust membership ecosystem dedicated to the craft of music.
Technical Requirements
Membership access via a two-login system: standard account login at americansongwriter.com and a dedicated Membership login at members.americansongwriter.com; content accessible via the publication’s digital platform and membership hub.
Pricing Model
Pricing and specific membership details are not disclosed in the provided content.
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