American University
Business Profile
Core Value Proposition
American University provides global education and a diverse, experiential learning environment in Washington, DC.
Target Customer
Prospective undergraduate and graduate students (including international students), families, and working professionals seeking graduate programs; donors and partners.
Key Differentiator
Strong emphasis on experiential learning and global education, highlighted by high rankings for study abroad and internships, and a campus situated in Washington, DC described as a ‘laboratory’ for learning.
Implementation Timeline
Not explicitly specified for implementation; outcomes include post-graduation employment/grad school within six months of graduation.
Pain Points
- 1Need for clear post-graduation career outcomes and pathways
- 2Access to meaningful internships, fellowships, and scholarships
- 3Opportunities for study abroad and experiential learning as part of degree programs
Key Features
- 1Undergraduate and Graduate programs across multiple schools (e.g., College of Arts & Sciences, Kogod School of Business, School of Communication, School of Education, SIS, SPA, Washington College of Law)
- 2Study Abroad and Summer Programs, Online Programs, and Professional Studies & Executive Education
- 3On-campus experiences (campus visits, info sessions, tours) and virtual tours
- 4Office of Merit Awards to help students secure fellowships and scholarships
- 5Career services and experiential learning opportunities aligned with DC and global contexts
Target Customer Industries
Client Results
- 191% of undergraduates are working, in graduate school, or both within six months of graduation
- 2Notable rankings and recognition for study abroad, internships, and specialized programs (e.g., Kogod’s undergraduate international business program ranked; SPA recognition; overall experiential learning emphasis)
Competitive Advantages
- 1Location in Washington, DC provides a real-world laboratory for learning and opportunities for internships and partnerships
- 2Strong emphasis on experiential learning and study abroad
- 3Multiple high-ranking programs and strong career/outcome indicators
- 4Dedicated offices and programs to support fellowships, scholarships, and internships
Key Benefits
Case Studies & Success Stories
New Rankings Reflect AU’s Excellence in Internships, Study Abroad
US News & World Report 2026 rankings highlighting AU’s commitment to experiential learning through internships and study abroad.
A Busy U: They Do “Happy Work”
AU’s Office of Merit Awards provides guidance that helps students land fellowships and scholarships.
In Man Up, Cynthia Miller-Idriss Leans In
Profile of a faculty member and author whose work engages with gendered dimensions of extremism, illustrating AU’s research and thought leadership.
Additional Product Information
Product Description
A private comprehensive research university in Washington, DC, offering undergraduate, graduate, professional, and executive education across multiple schools and programs.
Target Market
Prospective students (undergraduate and graduate), international students, working professionals seeking graduate education, plus donors and partners.
Unique Value Proposition
Global, DC-based higher education with strong experiential learning, international and domestic opportunities, and recognized programs across multiple disciplines.
Technical Requirements
Online programs available; interactive campus map and virtual tours; webinars and information sessions; on-campus and virtual visits.
Pricing Model
Not disclosed
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