Business Profile
[Americaās Test Kitchen] provides trusted recipes, reviews, and cooking insights from home cooking experts across ATK, Cook's Illustrated, and Cook's Country.
Home cooks and cooking enthusiasts; members/subscribers; recipe testers (advertised as 70,000 home cooks who test recipes).
Rigorous, shared development process used by all test kitchen teams; combines content from multiple brands (ATK, Cook's Illustrated, Cook's Country); large, active recipe-testing community; multi-channel access (digital app and magazines).
Value available immediately upon joining; ongoing value from continual recipe testing, app access, and magazine content
A cooking media and testing platform offering trusted recipes, reviews, and culinary guidance, with an active recipe-testing community, digital memberships, and magazine content.
Home cooks, cooking enthusiasts, recipe testers, magazine subscribers
Rigorous, recipe-tested guidance from a trusted trio of brands supported by a large community and multi-channel access (digital app and magazines).
Internet access; account sign-in; access to digital platform and/or mobile app; membership/subscription
Not disclosed in content
Based on matching: problems solved, target roles, key features, industries
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