America's Test Kitchen platform (ATK) including Cook's Illustrated and Cook's Country brands

[America’s Test Kitchen] provides trusted recipes, reviews, and cooking insights from home cooking experts across ATK, Cook's Illustrated, and Cook's Country.

Home cooks and cooking enthusiasts; members/subscribers; recipe testers (advertised as 70,000 home cooks who test recipes).

Rigorous, shared development process used by all test kitchen teams; combines content from multiple brands (ATK, Cook's Illustrated, Cook's Country); large, active recipe-testing community; multi-channel access (digital app and magazines).

Value available immediately upon joining; ongoing value from continual recipe testing, app access, and magazine content